Content & Distribution Strategist - ATZA Digitally | South Delhi | Full-time

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(We'll be giving preference to candidates who apply via email. That's where we'll be reviewing applications.)

About the Role:

ATZA Digitally is building its own portfolio of content properties, starting with relaunching ATZA AI-verse (our Instagram page showcasing our AI-generated concept videos, ads and short films) and expanding into multiple niche content pages across Instagram, YouTube and beyond.

This is a founding role. You'll be the single owner of strategy, research, and content direction for these properties, reporting directly to leadership, with a clear path to building and leading a team as the function proves itself out.

What You Will Own:

1. Strategy & Research

- Define the content strategy, positioning, and POV for each owned property
- Run ongoing research into niches, trends, formats, and competitor pages to inform decisions
- Build and continuously refine content calendars, testing frameworks, and growth playbooks

2. Content

- Write (or direct the writing of) scripts, captions, and concepts across all owned properties
- Work closely with the AI production team to turn strategy into produced content

3. Property Growth

- Relaunch and grow ATZA AI-verse
- Launch and scale additional properties in new niches
- Own and report against growth metrics: followers, views, engagement, retention

4. Team Building

- Start solo,



with full ownership of the function
- Build the case for your first supporting hire (intern/junior) within 60-90 days, based on demonstrated traction, budget is pre-approved for this once justified
- Grow into managing a small team of interns, writers, and/or part-timers over time

5. Cross-Functional Support (valued, not mandatory)

- Support the AI production team on client-facing content needs (e.g., Meta ad scripts) as bandwidth allows
- Act as a content/scripting resource for client mandates when practical

6. Leadership Interface

- Be the go-to point of contact for leadership on everything related to owned content properties
- Present strategy, results, and roadmap on a regular cadence

What We Are Looking For:

Must-haves

- Proven experience scaling Instagram and/or YouTube pages from scratch, not just managing already-large accounts (portfolio/examples expected)
- Sharp instinct for what drives growth and retention on these platforms - hooks, pacing, format, algorithmic behavior
- Strong writing and research ability. You can turn an idea into a script, caption, or concept yourself
- Experience owning a content calendar and strategy end-to-end
- High comfort with ambiguity and autonomy, this function doesn't have a playbook yet; you're writing it

Nice-to-haves

- Experience running multiple pages across different niches at once
- Familiarity with AI-generated video/content tools and workflows
- Experience supporting brand or client-facing content teams (agency background)
- Prior experience managing a small team of interns or freelancers

📌 Content & Distribution Strategist (Delhi)
🏢 ATZA Digitally
📍 Delhi