Role Overview

We're looking for a Growth Lead to own the growth engine behind Message Central.

This is not a traditional marketing role.

You will be responsible for generating qualified pipeline, increasing website-driven revenue, improving conversion across the customer journey, and building sustainable organic growth in our priority markets across North America and Europe.

You will work across Marketing, Product and Sales to ensure our website becomes one of the company's largest revenue channels.

As we expand into Authentication, Network APIs and developer products, you'll also help position Message Central for the next generation of search by combining SEO, AI Search optimisation, developer content, analytics and conversion optimisation.

This role reports directly to the CEO.

What You'll Own

Demand Generation

- Increase qualified inbound pipeline from North America and Europe
- Build scalable organic acquisition channels
- Improve developer and enterprise discovery
- Create content that drives commercial outcomes rather than traffic alone

SEO + AI Search

- Own technical SEO
- Build authority through high-quality content
- Improve visibility across Google, AI search engines and LLMs
- Develop an AI Search strategy (ChatGPT, Gemini, Claude, Perplexity and future AI assistants)
- Increase branded and non-branded search visibility

Website Growth

Own Message Central as a commercial asset.

Responsibilities include:

- Landing pages
- CRO
- User journeys
- CTA optimisation
- Funnel analytics
- Experimentation
- A/B testing





Success is measured by revenue, not page views.

Revenue Analytics

Own the entire growth funnel.

Measure:

- Traffic
- Qualified Leads
- MQL → SQL conversion
- Demo bookings
- Trials
- Activation
- Paid customers
- Revenue generated

Sales Operations

Partner closely with Sales to improve execution.

Examples include:

- CRM hygiene
- Lead routing
- Funnel reporting
- Attribution
- Campaign effectiveness
- Growth dashboards
- Marketing automation

Product Marketing

Work with Product to improve positioning for:

- CPaaS
- SMS APIs
- WhatsApp
- VerifyNow
- SilentAuth
- Network APIs

Translate technical capabilities into customer value.

What We're Looking For

You have:

- 6-10 years in SaaS growth
- Experience growing inbound revenue for B2B SaaS
- Strong SEO and technical SEO experience
- Practical understanding of AI Search optimisation
- Experience owning websites that generate revenue
- Solid understanding of analytics and experimentation
- Experience working alongside Product and Sales
- Excellent communication skills

Bonus if you've worked with:

- Developer products
- APIs
- Identity
- Authentication
- CPaaS
- Developer marketing

Success after 12 months

- Significant increase in qualified US & European traffic
- Organic becomes a predictable revenue channel
- AI Search becomes a measurable acquisition source
- Website conversion improves materially
- Marketing attribution is fully visible
- Sales funnel reporting becomes reliable
- Website contributes meaningful pipeline every month

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