Job description ABOUT CRETIKPANDA
We’re a fast-growing e-commerce brand house, building and scaling our brands from scratch.
From viral video ads and social-first storytelling to AI-powered editing workflows — we do everything in-house.
Our mission is easy: create content that people love, share, and can’t scroll past.
ABOUT THE ROLE
We are looking for a creative and performance-driven Script Writer who can craft engaging and high-converting scripts for product advertisements on platforms like Facebook and Instagram.
The ideal candidate understands audience psychology, hooks, and storytelling that drives conversions.
RESPONSIBILITIES
Write compelling scripts for short-form video ads (15–60 seconds)
Create scroll-stopping hooks within the first 3–5 seconds
Develop scripts focused on product benefits, problem-solving, and storytelling
Collaborate with the marketing and creative team for ad concepts
Adapt scripts based on performance data and feedback
Write in multiple tones (Hinglish, direct response)
Stay updated with current ad trends and viral formats
Handle, guide and give training to juniors or interns working under you.
REQUIREMENTS
Strong command of English and Hindi (Hinglish preferred)
Basic understanding of performance marketing and ad funnels
Ability to write crisp, engaging, and conversion-focused content
Creative mindset with attention to detail
Prior experience in ad scripts, content writing, or similar roles is a must
PREFERRED SKILLS
Understanding of consumer psychology and buying triggers
Knowledge of hooks and CTA writing
Ability to analyse winning ads and replicate frameworks