What youll get to do

- Collaborate with sales and marketing teams to develop event strategies for online marketing events (webinars, third-party virtual conferences, round-table, lunch learns, Whatfix hosted events, etc.)
- Deliver end-to-end project management and seamless event operations including contract negotiation, manage vendor/partner relationships, development/management of all project plans and timelines, all with the goal of demand gen, lead capture, and sales targets/revenue in mind.
- Identifying relevant events to sponsor, managing budgets, internal/external stakeholders, coordination with email marketing, ads, and creative design team, engagement activities for the event, swag management, and other event logistics.
- Collaborate with the Business Development Representatives (BDRs) on identifying sources for quality leads, and converting them into sales opportunities.
- Collaborate with the Marketing Automation team to assess the various leads, segregating them according to their engagement, to run nurture campaigns.
- Create a measurement criteria and manage a feedback loop with cross-functional teams to continually measure program effectiveness.
- Good to have knowledge on CRM-Salesforce, Marketing Automation (Pardot, Marketo), Adobe, Microsoft Office/Mac/Google Skills and generally strong presentation skills (including strong written and verbal communication skills)

What you should have

Must-Have:





- 3-5 years of event/field marketing, management, operations, and demand generation experience (preferably in High tech and/or SaaS) managing various-sized programs and budgets
- 3-5 years working with cross-functional teams or stakeholders
- Experience in handling end-to-end Events (experience with Field Events is a bonus)
- Extensive Project and Campaign management expertise
- Cultivate strong relationships with key internal and external partners and display excellent communication skills with all stakeholders
- Exposure to North American/UK/EU SaaS ecosystem and B2B marketing in mature Enterprise application markets

Good-to-have:

- Event strategy experience from program goals to show management
- A solid handle on working with budgets, event contracts, expenses accounts payable
- Ability to multitask, delegate work across virtual teams, and take the lead on several events simultaneously
- Experience from both corporate and event agency (especially with event management and execution)
- CRM-Salesforce, Marketing Automation (Pardot, Marketo), Adobe, Microsoft Office/Mac/Google Skills and generally strong presentation skills (including strong written and verbal communication skills)

Skills: B2b Marketing, Marketing Automation, Crm Sales, Pardot, Saas, Enterprise Application, field marketing

Experience: 3.00-5.00 Years

📌 Field Marketing Specialist (Bengaluru)
🏢 Whatfix
📍 Bengaluru