Job Description: Google Ads Specialist

Job Title: Google Ads Specialist (PPC)

Location: Aurangabad, Maharashtra

Experience Required: 4+ Years

Employment Type: Full time

Job Summary

We are looking for an experienced Google Ads Specialist with 4+ years of hands-on experience in planning, executing, and optimizing Google Ads campaigns. The ideal candidate should have a strong understanding of PPC strategies, campaign optimization, keyword research, conversion tracking, and performance analysis to maximize ROI.

Key Responsibilities

- Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, Video, and Performance Max).
- Perform keyword research, competitor analysis, and audience targeting.
- Monitor campaign performance and optimize bids, budgets, and ad copies.
- Set up and manage conversion tracking using Google Tag Manager and Google Analytics (GA4).
- Analyze campaign performance and prepare regular reports with actionable insights.
- Improve Quality Score, CTR, and conversion rates while reducing CPA.




- Conduct A/B testing on ads, landing pages, and audience segments.
- Collaborate with the marketing and design teams to develop high-performing campaigns.
- Stay updated with Google's latest advertising features and industry trends.

Required Skills
- 4+ years of hands-on experience managing Google Ads campaigns.
- Strong knowledge of Google Ads, Google Analytics (GA4), Google Tag Manager, and Google Merchant Center.
- Experience with conversion tracking and remarketing campaigns.
- Excellent analytical and problem-solving skills.
- Good understanding of SEO fundamentals.
- Strong communication and reporting skills.
- Google Ads Certification is preferred.

Preferred Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related field.
- Experience handling multiple client accounts or large advertising budgets.
- Experience with Looker Studio is an added advantage.

📌 Google Ads Specialist (Aurangabad)
🏢 SDLC
📍 Aurangabad