Job Description

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1Development of applicators. Training & development of new applicators for white cement applications, new products on a regular basis in the assigned sales area.
. Implementing Vikas schedules
. Organising and conducting training sessions for applicators for review & skill enhancement at head quarter level
KRA2Customer service :
Customer service by providing effective customer care to enhance customer loyalty & satisfaction. Visiting & supervising sites for better execution of job
. Finding solutions to the customers problems & issues
. Attending product & execution related complaints
KRA3Demand generation. Organizing and conducting demand generation activities like Architects / Builders / Painting Contractors and Painters & Masons Meet , trade exhibitions, customer awareness camps, counter meets etc as per plan
. Conversion of various applications to BW applications by casting samples, follow up & providing applicators for execution for increasing white cement market potential
. Ensuring sampling of white cement applications, new products in coordination with Projects personnel for their approval
. Providing handy samples of various white cement applications, new products to retail team for promotion through retail network
. Arranging samples of various finishes for trade exhibitions and customer awareness camps etc.
.



Conducting purity campaigns to educate our customers and enhancing the brand image
KRA4Attending Customer Quality Complaints:
To resolve complaints promptly & to the best of customer satisfaction in order to develop long term relationship with the customer.. Visit to site and physically examine the application sites.
. To organize testing of product through R&D.;
. Feedback to Customer & CASC Head.
. Regular testing of product through independent laboratory.
. CRM
KRA5CRM: CRM & appraising the management regarding competitors activities. Organizing and conducting factory visits of applicators to ensure their loyalty
. Providing technical support to direct users & helping them in getting better quality for maintaining good relations
. Monitoring competitors product quality by collecting samples and sending the same to factory for analysis
. Briefing the retail team for competitors quality and arranging comparative analysis and reports on regular basis
Training
. Organizing and conducting training sessions for team members for white cement applications, recent products
. Solving the product & applications related problems & queries of team members on a regular basis
KRA6Training. Organizing and conducting training sessions for team members for white cement applications, new products.
. Solving the product & applications related problems & queries of team members on a regular basis

📌 TTSE CASC - Surat
🏢 Aditya Birla Group
📍 Surat