Job Description

Roles & Responsibilities

- Vision & Strategy: Define and drive the long-term design vision and strategy for integrated product portfolios.

- User advocacy: Champion a deep understanding of users to ensure products are not just functional, but indispensable.

- Cross-functional alignment: Collaborate with senior leadership in Product Management and Engineering to create a cohesive product strategy that anticipates market trends and user needs.

- Executive communication: Evangelize the power of design thinking to solve complex challenges, presenting strategies and concepts to executive stakeholders.

- Team leadership: Lead, mentor, and expand a world-class product design team, fostering a culture of excellence, collaboration, and continuous learning.

- Design execution: Oversee the entire design lifecycle:

- Partner with our Research leader to drive foundational understanding of our user base.

- Partner with our PM leaders to drive a design strategy that is focused on revenue growth, and long term retention

- Drive design excellence with your product design team. Ensure deliverables are of high quality.

- Evangelize the work - Regular updates to leadership, as needed.

- Design systems: Partner with the Design systems leader to ensure the system serves the product needs, and stays up to date with the innovations being made in the product portfolio.

- Data-informed process: Insist on a data-informed approach,



leveraging user analytics and qualitative research to validate hypotheses and measure the impact of design solutions.

- Supercharge team velocity: Transform the design team's operational efficiency by embedding AI into daily workflows, moving beyond personal productivity to fundamentally accelerate how quickly and effectively the team delivers enterprise-grade experiences.

Impact You Will Create

- Drive business growth: Transform business software from a blocker into a tool that propels growth by creating better experiences for customers and employees.

- Simplify complexity: Make the most complex processes easy, intelligent, and efficient.

- Drive customer retention: You are customer obsessed. You advocate for a deep understanding of our customers, the ICP, and their unmet needs. This advocacy should directly tie to improved CSAT and overall better retention (NDRR).

- Enhance productivity: Eliminate friction to make employees more effective and organizations more productive.

- Deliver actionable insights: Tackle the immense challenge of visualizing complex relationships, streamlining critical workflows, and turning massive amounts of operational data into actionable insights.

Champion AI-Augmented design operations: Act as an early adopter and evangelist for integrating AI technologies into the end-to-end design lifecycle. Operationalize AI tools for rapid prototyping, generative asset creation, and automated research analysis to exponentially increase your team's output and elevate the quality of their strategic work.

📌 Senior Director - Product Design (Bengaluru)
🏢 FreshWorks
📍 Bengaluru