Job Description

At KSHM, we're redefining how modern India moves — through performance-led activewear that blends comfort, function, and design. In 4 years, we've served more than 5L+ customers, built a strong digital community of 100K+ on Instagram, and scaled a profitable D2C business in a highly competitive category.

We're now looking for a Brand Lead- Performance Marketing to own paid growth end-to-end and help scale our next phase.

This is not just a media buying role.

This is a creative-led performance role where storytelling, experimentation, and data come together.

Website: www.shopkshm.com

What you'll own

1. Growth Ownership (End-to-End)

- Own paid growth across Meta Ads (primary) and Google Ads (secondary)
- Plan growth roadmaps, weekly execution, and experimentation cycles
- Drive outcomes across CAC, ROAS, conversion rates, and revenue efficiency
- Build repeatable growth systems, not one-off campaigns
- Work closely with founders to turn insights into scale

You won't be juggling shallow tasks. You'll own growth with depth and accountability.

1. Creative-Led Performance (Core Focus)

- Own creative direction for performance: angles, hooks, messaging, proof, iterations
- Identify winning creatives, scale them, and ship consistent iterations
- Partner closely with the creative team — but actively shape direction, not just brief and wait
- Build a structured creative testing and learning loop

At Kshm, performance marketing is storytelling backed by data.

1. Experimentation & Conversion

- Design and run A/B tests across creatives, landing pages, funnels, and checkout




- Continuously improve website and checkout conversion rates
- Analyze funnel drop-offs and user behavior to unlock growth levers

1. Analytics, Reporting & Insights

- Own growth analytics and reporting (daily, weekly, monthly)
- Analyze cohorts, attribution paths, and customer LTV
- Translate data into clear, actionable recommendations for performance, creative, and product teams
- Maintain clarity through documentation, dashboards, and experiment logs

1. Cross-Functional Growth

- Work with product and ops teams to improve post-purchase experience and retention
- Partner with CRM teams to improve repeat rates and LTV
- Track competitors, trends, and emerging acquisition opportunities.

Must-Have

- 3–5 year's experience in performance marketing (D2C brand or strong agency experience)
- Hands-on experience with:
- 1. Meta Ads (mandatory)
- 2. Google Search Ads (mandatory)
- Strong creative thinking with experience shaping ad messaging and iterations
- High ownership mindset, you treat growth like a business
- Strong analytical comfort and structured thinking
- Graduate from a reputed Tier-1 institute or leading B-school

Cultural Fit (Non-Negotiable)

You'll thrive at KSHM if you are:

- Creative-first: you enjoy ads, messaging, and testing recent angles
- Owner-minded: proactive, accountable, outcome-driven
- High-velocity: you ship, test, and iterate consistently
- Truth-driven: no vanity metrics, only real insights
- Collaborative: you work deeply across teams

Compensation

Compensation: Competitive fixed + performance-linked upside

📌 Performance Marketing Manager (Gurugram)
🏢 KSH Marketing
📍 Gurugram