Job Summary The Head of Sales Marketing will lead the company s sales branding and promotional strategies within the FMCG sector The role requires a seasoned professional with strong managerial experience proven ability to drive sales growth lead marketing initiatives and execute large-scale promotional and customer-engagement activities Key ResponsibilitiesSales Leadership Develop and implement effective sales strategies to achieve revenue and market-share targets Lead mentor and manage the sales team to ensure high performance and goal achievement Oversee distribution strategies and channel management to strengthen market presence Analyze market trends competitor activities and customer insights to support planning Marketing Promotion Plan and execute marketing campaigns to enhance brand visibility and product reach Drive promotional activities including trade promotions retail activations and consumer offers Coordinate with cross-functional teams to ensure alignment of marketing initiatives with business objectives Monitor and evaluate the effectiveness of marketing and promotional campaigns Customer Engagement Lead customer engagement initiatives such as lucky draws coupons loyalty programs and in-store activations Develop customer retention strategies that enhance brand loyalty and repeat purchases Collaborate with sales partners distributors and retailers for joint promotional activities Managerial Strategic Responsibilities Oversee budgeting for sales and marketing functions ensuring optimal ROI Prepare periodic reports on performance forecasts and strategic recommendations Build and maintain robust relationships with key stakeholders distributors and partners Ensure compliance with company policies regulatory standards and brand guidelines Qualifications Experience Bachelor s degree in Marketing Business Administration or a related field MBA preferred Minimum 10 years of managerial experience in the FMCG sector Strong background in sales leadership and marketing strategy Proven experience in driving promotional activities and retail marketing campaigns Hands-on experience conducting customer engagement activities such as lucky draws coupons in-store promotions etc Excellent communication leadership and team-management skills Strong analytical and decision-making abilities Job Types Full-time Permanent Benefits Provident Fund Work Location In person

📌 Fmcg Sales Head - Kerala
🏢 Bhavana Healthcare
📍 Kerala