Key ResponsibilitiesStrategy Planning Develop and execute a full-funnel performance marketing strategy across Meta Google YouTube Affiliates and more Set and own monthly and quarterly performance KPIs CAC ROAS LTV and retention goals Work closely with the CGO to align paid strategy with brand content and CRM plans Execution Optimization Lead day-to-day campaign management and optimization across platforms Meta Google etc Implement rigorous A B testing across creatives landing pages audiences and bids Optimize for scalability and profitability balancing acquisition cost with lifetime value Manage ad budgets pacing and efficiency across channels Creative Strategy Coordination Partner with the design and content teams to build thumb-stopping ad creatives Brief creative teams using data-backed insights on what s working and what s not Test new hooks messaging and formats regularly UGCs reels testimonials etc Analytics Reporting Attribution Own marketing dashboards and attribution use GA4 Meta Google Data Studio Shopify Analytics etc Set up event tracking pixels and funnel analytics with precision Present weekly and monthly reports with insights and action plans for performance improvement Team Vendor Management Manage internal executives and or external agencies for campaign execution Evaluate and onboard recent growth tools affiliate networks and ad-tech partners Train junior marketers in campaign hygiene reporting and experimentation frameworks Job Type Full-time Pay 150 000 00 - 200 000 00 per month Work Location In person

📌 Performance Marketing Manager (New Delhi)
🏢 Sundaram Steels
📍 New Delhi