The problem Traditional media veterans often lack performance rigor Digital marketers lack offline execution muscle We need the rare breed who thinks like a CFO per lead but speaks traditional media fluently Your mission Take complete ownership of pan-India offline campaigns-from negotiating media buys to crafting headlines hooks that convert executing on-ground and proving ROI Campaign Strategy Execution Media Planning Buying Performance Measurement Optimization Agency Vendor Management BTL Activations Community-Led Growth Prospect to work with a leading health-tech brandOpportunity to lead the offline marketing charter for the team Proven Track Record Managed 20cr Offline Budgets with Lead AttributionYou ve run large-scale traditional media campaigns and can answer What was your cost per lead Which placements underperformed How did you attribute offline conversions 2 Ground Reality Experience Negotiated Media Buys in 20 CitiesYou know how Tier-2 and Tier-3 markets work You ve personally negotiated with regional media houses outdoor vendors and print publications You understand pricing dynamics seasonal fluctuations and how to audit delivery on the ground 3 Creative Ops Muscle Headline-to-Hoarding ExecutionYou ve crafted the creative brief and ensured flawless execution You can write conversion-focused copy or guide a team to do so and also manage the operational chaos of getting 100 hoardings live across 10 cities simultaneously D2C or Healthcare brands scaling offline Agency leaders who moved client-side FMCG marketing with startup rigor The employer is a leading Health tech brand If you are passionate about offline marketing and eager to contribute to the growth of a forward-thinking organization we encourage you to apply

📌 Director Offline Marketing | Leading Health-tech Brand (Mumbai)
🏢 Michael Page
📍 Mumbai