Job Title Digital Marketing Manager Business Unit Consumer Healthcare Location Sun House Mumbai At Sun Pharma we commit to helping you Create your own sunshine - by fostering an environment where you grow at every step take charge of your journey and thrive in a supportive community Are You Ready to Create Your Own Sunshine As you enter the Sun Pharma world you ll find yourself becoming Better every day through continuous progress Exhibit self-drive as you Take charge and lead with confidence Additionally demonstrate a collaborative spirit knowing that we Thrive together and support each other s journeys YOUR TASKS AND RESPONSIBILITIES Digital E-Commerce Launch Leadership Partner with Brand Managers to design and execute digital-first GTM plans for new launches under Revital Prohance Coordinate with marketplaces and Q-commerce platforms for launch visibility retail media plans and content readiness Build and refresh brand storefronts and manage digital shelf excellence A Content Listings Digital Shelf Management Own creation optimization and governance of A content enhanced brand content and product detail pages across platforms Work with Creative Copywriting Design partners to develop images videos infographics SEO-friendly copy and comparison charts Benchmark competitor content regularly and maintain best-in-class listing hygiene Ensure consistency of brand tonality and adherence to regulatory norms across all listings Full-Funnel Digital Campaigns Demand Generation Plan and execute always-on burst campaigns across digital platforms-Meta Google YouTube Amazon Ads Influencers Affiliates Build full-funnel digital ecosystems spanning Awareness Consideration Conversion Retention Own performance marketing strategy for ecommerce D2C CPC ROAS new-to-brand recruitment remarketing Collaborate with media agencies to track campaign effectiveness viewability CTR conversions revenue contribution Influencer Content Marketing Identify onboard and manage influencers creators category experts across formats Reels YT videos product reviews Build influencer playbooks for new launches RTBs and category stories Manage barter paid affiliate-driven influencer collaborations Track creator performance content quality and downstream impact on awareness consideration sales Brand Discoverability Search SEO Platform Media Content Drive search optimization across Amazon Flipkart and Google keyword research ranking bids content strategy Enhance discoverability through retail media planning on Amazon Flipkart Ads Zepto Ad Manager BigBasket Ads etc Leverage content marketing to boost organic visibility-blogs videos Q A review management UGC Monitor organic rankings share of search and category shelf placement Sales Analytics Insights ROI Measurement Track platform-wise sales traffic conversions ratings reviews and share metrics Develop dashboards for weekly performance reviews ROAS CAC ACOS Amazon NTB Product page conversion Review sentiment Partner with finance ecommerce teams for accurate forecasting and ROI benchmarking Identify growth levers using cohort analysis funnel drop-offs media efficiency and competitive pricing insights Cross-Functional External Collaboration Work closely with Brand E-com Creative Insights Sales SCM Packaging teams to execute digital projects Manage agencies across creative performance media influencer networks and platform partners Job Requirements Educational Qualification MBA PGDM in Marketing Digital Marketing or related fields Experience 7-8 years in Digital Marketing E-Commerce Marketing Experience of designing and executing 360-degree digital marketing campaigns at scale Demonstrable experience in translating consumer insights into memorable digital campaigns Experience in identifying consumer journey touch points and devising digital campaigns that engage inform and motivate Deep understanding of the workings of digital platforms such as YouTube Search Meta OTT etc - media buying planning and user targeting options on these platforms Demonstrable experience leading and managing Online Video campaigns SEO SEM Influencer marketing social media and display programmatic advertising campaigns Experience of planning and executing performance marketing campaigns preferably for e-com business D2C Experience of building digital content for social media and website Knowledge of website analytics tools e g Google Analytics SEMRush and social media listening tools eg Radian6 Meltwater - preferable Experience in setting up and optimizing Google Adwords FB Insta and YouTube campaigns Experience of managing media and digital agencies Basic knowledge of HTML tags and search console s development Robust analytical skills and data-driven thinking Your Success Matters to Us At Sun Pharma your success and well-being are our top priorities We provide robust benefits and opportunities to foster personal and professional growth Join us at Sun Pharma where every day is an opportunity to grow collaborate and make a lasting impact Let s create a brighter future together Disclaimer The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees as assigned to this job Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent s

📌 Digital Marketing Manager (consumer Healthcare) (Mumbai)
🏢 Sun Pharmaceutical Industries
📍 Mumbai