Role Title Email and Marketing Automation Executive Reports to Role Title Email Marketing Location Pune Scope Lead execute email WhatsApp marketing campaigns and marketing automation strategies for our brands Drive lead nurturing customer engagement through sophisticated automation workflows and data-driven email marketing Location Pune In office Job Type Full time Experience 2 years Lead execute email WhatsApp marketing campaigns and marketing automation strategies for our brands Drive lead nurturing customer engagement through sophisticated automation workflows and data-driven email marketing Key Responsibilities Email Marketing Planning Execution Develop comprehensive email marketing campaign plans aligned with business objectives Create and execute multi-touch email campaigns for lead generation and nurturing Design email sequences for different buyer journey stages and customer segments Manage email calendars across 5-6 simultaneous brands manage newsletters A B test subject lines content send times and campaign elements Build email templates landing pages Create emails content using AI Marketing Automation Workflows Build and optimize complex automation workflows in HubSpot and other platforms Create behavioral trigger campaigns Set up drip campaigns welcome series and re-engagement sequences Develop automated workflows for webinar promotion event marketing service promotion and content distribution Implement progressive profiling and dynamic content strategies Database Management Segmentation Manage email databases and ensure data hygiene across systems Create sophisticated audience segments based on demographics behavior and engagement Implement list growth strategies and lead magnet campaigns Maintain compliance with GDPR CAN-SPAM and other email regulations Monitor deliverability rates and manage sender reputation Automate outbound marketing efforts Performance Analytics Optimization Track and analyze email performance metrics open rates CTR conversion rates Identify optimization opportunities and implement continuous improvements Monitor automation performance and troubleshoot workflow issues Integration Technical Management Integrate email platforms with CRM systems landing pages and analytics tools Manage technical aspects of email setup SPF DKIM DMARC records Coordinate with web developers for landing page integration Strategy Execution Implement email marketing best practices Ideation with managers for email marketing initiatives Campaign ownership Required Qualifications Experience Skills 2 years of hands-on experience in email marketing and marketing automation Proficiency in HubSpot Marketing Hub and other marketing platforms is must Hands-on experience with email service providers Mailchimp Active Campaign Sendy etc Proven track record of improving email performance metrics and ROI Experience managing B2B email campaigns Technical Competencies Advanced knowledge of marketing automation platforms and workflows HTML CSS skills for email template landing page customization Experience with A B testing methodologies and statistical analysis Understanding of CRM and lead management processes Analytical Strategic Skills Strong analytical mindset with ability to interpret campaign data Experience with lead scoring segmentation and behavioral targeting Knowledge of email deliverability best practices and compliance requirements Strategic thinking for long-term campaign planning and optimization Open to learn adapt new tools technologies quickly Understanding of inbound and outbound email marketing strategies Preferred Qualifications Certifications HubSpot Email Marketing Certification required HubSpot Marketing Hub Software Additional email marketing or automation platform certifications Industry Experience Agency environment experience is an add-on Knowledge of B2B sales cycles and lead nurturing Experience with event marketing and webinar promotion campaigns Advanced Skills Experience with advanced personalization and dynamic content Familiarity with sales enablement and lead handoff processes Experience with international email marketing and compliance

📌 Email And Marketing Automation Executive (Maharashtra)
🏢 Global Product Compliance
📍 Maharashtra