Role Deputy Manager-Digital Media Department Marketing Qualification Graduate Masters will be preferred Experience 7 years Broad Responsibilities To lead branding and marketing efforts using different digital media platforms and tools Creates media-friendly content for various media platforms including websites social media PR websites partner sites blogs and other audience-facing channels Principal Responsibilities 1 Organize and manage the production of all digital content including websites blogs podcasts infographics videos press releases etc 2 Assist social and digital media PR creative teams in deciding on media for various projects across various platforms 3 Work with senior management to help develop integrated media campaign strategies 4 Create brand-friendly content for media platforms 5 Update content across various social media channels 6 Maintain and manage a consistent brand message across media platforms to improve the online presence of the institute 7 Engage with followers and customers 8 Ensure all campaigns and content follow guidelines unique to different digital media platforms 9 Resolve customer queries 10 Improve brand awareness using omnichannel strategies on platforms like YouTube Facebook Instagram Twitter and others 11 Update the online media library consistently to meet industry trends and benchmarks 12 Analyze campaign data and web traffic metrics 13 Create and keep track of ROI and KPIs across different functions of media campaigns 14 Continually observe and gain insights from competitors tactics 15 Update the team with the latest digital media tools and technology along with the latest design trends 16 Strengthen relationships with social media influencers 17 Optimize content coming from content developers 18 Communicate with stakeholders and senior management 19 Regularly pull data from various data sources 20 Develop manage and own Xoom s digital strategies including online advertising mobile marketing and digital partnerships for new customer acquisition 21 Responsible for management of web mobile and or social media products across platforms 22 Manage data through all stages including cleaning transformation upload into an internal database and validation 23 Perform analyses of and garner insights on digital media based on available data 24 Conduct and lead project definition activities including business requirement gathering site assessment competitive analysis 25 Independently tackle challenges related to SEM Display Paid Social campaigns 26 Develop an overall digital marketing strategy and see through campaign implementation 27 Source for and work closely with digital agencies to ensure the digital marketing objectives and strategies are clearly communicated and aligned 28 Keep a close eye on the competition determine realistic benchmarks and develop strategies to gain a competitive edge 29 Communicate on a regular basis with all relevant stakeholders including sales marketing teams and IT department to ensure all digital efforts are fully synced up 30 Plan and manage budget across all digital channels and platforms 31 Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI 32 Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices 33 Constantly strive to discover and adopt emerging technologies digital innovations and current platforms and systems to optimize organizational productivity and effectiveness

📌 Deputy Manager-digital Media (Maharashtra)
🏢 Welingkar Institute of Management
📍 Maharashtra