Business Piramal Consumer Products Division Location Kurla Mumbai Travel High Shift General Job Overview The incumbent in this role is responsible for developing and implementing marketing plans to address brand requirements leading and generating consumer insights managing the communication strategy monitoring the key brand parameters to ensure better planning and driving digital campaigns activations for the brand generating consumer insights for new product development Key Stakeholders InternalR D team Analytics team and PR team Key Stakeholders ExternalMedia Trade Activation Innovation market research customers Reporting Structure Will report to Category Manager Experience 3-5 years of total work experience in OTC fmcg sector Should have exposure to NPD activations media planning digital Campaigns Should have exposure to consumer Communications Analytical skills Leadership and planning ability Communication and presentation skills In the three decades of its existence Piramal Group has pursued a twin strategy of both organic and inorganic growth Driven by its core values Piramal Group steadfastly pursues inclusive growth while adhering to ethical and values-driven practices Equal employment opportunityPiramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer We do not discriminate based upon race ethnicity religion color national origin gender including pregnancy childbirth or related medical conditions sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability genetics or other applicable legally protected characteristics We base our employment decisions on merit considering qualifications skills performance and achievements We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters including recruitment selection training placement promotion demotion compensation and benefits transfers terminations and working conditions including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice Piramal Consumer Products Division is a leading consumer care business division for Piramal Pharma Limited Piramal CPD has strived for customer-centricity and solving routine disrupting problems since 2009 As part of the over 38-year-old Piramal Group we are proud to have a rich legacy founded on the values of Knowledge Action Care and Impact which are evident in how we operate as an organization We live by our mission statement of Doing Well and Doing Good Piramal Consumer Products Division has touched the lives of over 7 crore Indians Piramal CPD meets the needs of consumers in a variety of sectors including Skin Care Digestives Women s Intimate Range Kids Wellbeing Baby Care Pain Management Oral Care Gut Health Respiratory Solutions Multivitamins and Food Supplements We now have one of the largest distribution networks in the consumer healthcare industry with 1500 towns 2 8 lac outlets 12000 organized retail outlets E-commerce and a 1200 strong field force Piramal CPD is one of the fastest growing businesses of Piramal Group Our most popular brands are ranked first or second in their respective market segments The company has consistently grown at a CAGR of 20 and ended FY 2021 with a top-line value of Rs 690 Cr Our goal is to be the market leader in the Indian OTC market Our talented team is at the heart of it all We take great pride in creating a workplace that caters to each and every individual s career needs We go to outstanding lengths to ensure that everyone on our teams is valued and recognized