Key Responsibilities SEO Management Execute on-page off-page SEO strategies Conduct keyword research competitor analysis and site audits Monitor SEO performance using GA GSC SEMrush Ahrefs Social Media Optimization SMO Manage and grow platforms Instagram Facebook LinkedIn X Twitter Create engaging content and drive organic reach Stay updated with social trends and platform algorithm changes Paid Media Campaigns Set up and optimize Google Ads Search Display YouTube Run Meta Ads Facebook Instagram with performance tracking Analyze CTR CPC conversions ROI and optimize campaigns accordingly Content Creative Write content for blogs social media emailers and WhatsApp campaigns Maintain a monthly content calendar Coordinate with the design team for visuals aligned with brand tone Email WhatsApp Marketing Build and manage email campaigns Mailchimp Sendinblue etc Create and broadcast WhatsApp campaigns via WhatsApp Business API or tools like WATI Interakt Segment audiences track open click rates and improve engagement Reporting Analysis Track KPIs across channels and platforms Compile weekly monthly performance reports with actionable insightsKey Responsibilities SEO Management Execute on-page off-page SEO strategies Conduct keyword research competitor analysis and site audits Monitor SEO performance using GA GSC SEMrush Ahrefs Social Media Optimization SMO Manage and grow platforms Instagram Facebook LinkedIn X Twitter Create engaging content and drive organic reach Stay updated with social trends and platform algorithm changes Paid Media Campaigns Set up and optimize Google Ads Search Display YouTube Run Meta Ads Facebook Instagram with performance tracking Analyze CTR CPC conversions ROI and optimize campaigns accordingly Content Creative Write content for blogs social media emailers and WhatsApp campaigns Maintain a monthly content calendar Coordinate with the design team for visuals aligned with brand tone Email WhatsApp Marketing Build and manage email campaigns Mailchimp Sendinblue etc Create and broadcast WhatsApp campaigns via WhatsApp Business API or tools like WATI Interakt Segment audiences track open click rates and improve engagement Reporting Analysis Track KPIs across channels and platforms Compile weekly monthly performance reports with actionable insights Job Types Full-time Permanent Pay 12 802 72 - 25 784 26 per month Advantages Health insurance Provident Fund Schedule Day shift Supplemental Pay Commission pay Joining bonus Overtime pay Performance bonus Quarterly bonus Shift allowance Yearly bonus Work Location In person

📌 Senior Digital Marketing Executive (West Bengal)
🏢 Genix Resources Private
📍 West Bengal