Responsibilities Brand Strategy Positioning Form and evolve Company s overarching brand narrative ensuring consistency across Eden Halcyon and future projects Develop positioning frameworks that balance company s philosophy sustainable spiritual intentional with each project s unique USPs Translate strategic direction into actionable campaign briefs for internal and external stakeholders Marketing Campaigns Content Design and oversee integrated campaigns across digital print and outdoor media Lead storytelling for launches project milestones and corporate reputation campaigns Ensure alignment with company s brand voice Eden s calm boutique tone Halcyon s luxury family-focused tone and the parent brand s future-ready identity Public Relations Corporate Communications Build and maintain solid relationships with press lifestyle media and industry publications Develop thought leadership content around compnay s design philosophy sustainability commitments and market perspectives Manage crisis communication and safeguard brand reputation Digital Social Media Drive strategy for company s social presence Instagram LinkedIn Facebook X balancing lifestyle storytelling with sales enablement Lead performance-driven content calendars ensuring each project has distinct narratives while reinforcing the company umbrella brand Oversee SEO SEM and digital ad alignment with campaigns Events Experiences Conceptualize and execute experiential marketing launch events site experiences investor showcases and community engagements Partner with agencies to deliver premium on-ground activations aligned with brand philosophy Partnerships Stakeholder Management Build partnerships with design sustainability and cultural collaborators to strengthen brand equity Align closely with sales BD and design teams to ensure marketing delivers tangible lead quality and brand recall Manage external agencies creative PR digital for consistency and accountability Analytics Performance Define KPIs for campaigns PR visibility and digital performance Regularly report brand health metrics awareness engagement sentiment to leadership Leverage insights to continuously refine campaigns and narratives Qualifications 5-10 years of experience in brand management marketing or communications ideally in real estate luxury hospitality or lifestyle sectors Proven track record of shaping and scaling premium luxury brands Strong grasp of digital marketing PR strategy social media ecosystems and events management Exceptional storytelling skills - able to craft emotionally resonant narratives across formats Understanding of sustainable practices Vaastu and cultural spiritual design principles is a plus Strong network with PR agencies media houses and event partners Analytical mindset with ability to track KPIs CPL brand lift and optimize campaigns accordingly Excellent leadership and collaboration skills capable of managing cross-functional teams and external partners Creative eye for design and detail ensuring all brand touchpoints reflect company s aesthetics Location - HSR Layout Bangalore Job Types Full-time Permanent Pay 2 400 000 00 - 2 500 000 00 per year Application Question s Do you have experience in Brand management digital marketing PR strategy vastu and cultural design Do you have experience in Real estate company for brand management Work Location In person

📌 Brand Marketing Head (Karnataka)
🏢 ADEO DISTINCTIONS & DIMENSIONS
📍 Karnataka