Brandtech formerly known as OLIVER is a global team of creative thinkers tech-savvy trendsetters and production pros specialising in film CGI automation AI motion design and digital print content We partner with over 300 clients in 40 countries and counting Our focus is to connect clients with high-quality solutions talent and ambitious opportunities worldwide As a part of The Brandtech Group we re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results Role GenAI MID SNR Art Director Location Remote working until further notice A little bit about the role Awareness and adoption of GenAI technology has transformed advertising unlocking exciting new creative possibilities and redefining the role of art direction in marketing We re looking for a hands-on GenAI Art Director to shape and execute high-impact advertising content across multiple channels and formats by leveraging both traditional design skills and AI-powered tools You will be actively involved in the ideation visual development and execution of marketing assets for digital and social across both static and video formats You ll be trained on our proprietary AI platform Pencil and use this alongside other GenAI tools to produce creative solutions that stand out in the market The ideal candidate combines a passion for visual storytelling a strategic understanding of brands strong collaboration and familiarity with the latest in AI-driven creative workflows As GenAI Art Director you ll take projects from initial concept through to delivery working hands-on while also guiding and briefing other creators and motion designers for integrated rollouts What you ll be doing Work collaboratively with GenAI Creators Copywriters Motion Designers and Project Managers to craft campaigns across multiple formats and platforms Provide direction as well as deliver across all phases of projects from strategic concept development through final hands-on execution - championing both traditional and AI-assisted approaches Develop and refine concepts storyboards and moodboards - directly leveraging GenAI tools to accelerate enhance or transform ideation and production processes Take a hands-on role in asset creation and design setting the creative standard by example and delivering on projects Develop assets for Facebook Instagram TikTok YouTube Google Display using the Pencil platform in response to client briefs Take client briefs through all steps including insight concept copy image video generation and final creative assembly using different GenAI models and techniques Inspire and guide other designers and motion talent fostering a culture of creativity innovation and help expand GenAI proficiency and tool adoption across the team Oversee the quality and consistency of creative output of your projects - reviewing and shaping work produced by yourself and others to ensure alignment with brand guidelines client objectives and evolving best practices in AI-powered content Continuously research evaluate and implement new GenAI tools staying at the forefront of what s possible and sharing insights with the broader team Guide presentations and pitch new creative approaches to clients articulating the strategic and visual value of GenAI-powered solutions Ensure the timely efficient and effective delivery of finished assets across multiple projects As a business we re committed to ensuring everyone on our team is fully trained and confident in using Pencil AI and other approved AI tools You ll have access to a wide range of internal resources to help stay ahead of the curve You are expected to maintain active AI proficiency by Completing ongoing structured internal AI training including Pencil Continuously upskilling with our approved AI tools including Pencil Staying up to date with evolving AI trends through internal resources Collaborating and contributing to AI knowledge-sharing sessions embracing our culture of learning What you ll need Art Direction or senior creative experience in an advertising agency in-house creative team or design studio with exposure to motion or integrated digital campaigns Proven Art Direction portfolio that demonstrates hands-on creation of both traditional and AI-assisted projects AI can be personal or client-related work Experience working with and directing multidisciplinary creative teams including designers motion artists and editors guiding and overseeing project execution Working knowledge of GenAI tools such as ChatGPT Midjourney Adobe Firefly Veo3 etc Training on our specific platform Pencil will be provided Hands-on experience with GenAI-driven ideation prompt creation and asset generation with a strategic understanding of AI s creative applications A critical eye for detail - able to analyse GenAI-generated outputs quickly spot subtle errors or inconsistencies and correct them via prompt refinement or additional editing tools to achieve polished results Strong retouching skills Strong judgment in evaluating briefs and strategically identifying where and how GenAI can be integrated into the creative workflow for maximum efficiency and impact Advanced proficiency in Adobe Creative Cloud Advanced visual storytelling and communication skills and the ability to confidently present and rationalize concepts to clients and internal stakeholders Team-oriented proactive mentorship style and genuine enthusiasm for mentoring and upskilling others in new technologies Strong written and verbal English communication skills Optimistic adaptable mindset regarding the opportunities and ethical considerations of GenAI in the creative industries Req ID - 15087 LI-PG1 BTG Our values shape everything we do Be Ambitious to succeed Be Imaginative to push the boundaries of what s possible Be Inspirational to do groundbreaking work Be always learning and listening to understand Be Results-focused to exceed expectations Be actively pro-inclusive and anti-racist across our community clients and creations Brandtech a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws Brandtech has set ambitious environmental goals around sustainability with science-based emissions reduction targets Collectively we work towards our mission embedding sustainability into every department and through every stage of the project lifecycle

📌 Genai Snr Art Director (Maharashtra)
🏢 Brandtech+
📍 Maharashtra