About the Role We are seeking an experienced Digital Marketing Specialist with a strong background in strategy execution and optimization of digital campaigns The ideal candidate will have a minimum of 5 years proven experience in digital marketing a deep understanding of current trends and hands-on expertise in leveraging Generative AI tools to drive engagement personalization and performance Key Responsibilities Develop and execute end-to-end digital marketing strategies across multiple channels SEO SEM social media email marketing content marketing paid ads Utilize Generative AI tools ChatGPT MidJourney Jasper etc to create cutting-edge campaigns automate workflows and personalize customer experiences Stay up-to-date with digital marketing trends platforms and technologies to ensure campaigns are innovative and effective Analyze campaign performance using tools like Google Analytics GA4 SEMrush HubSpot etc and provide actionable insights for optimization Collaborate with content design and product teams to ensure brand consistency and ROI-driven strategies Manage budgets track KPIs and ensure campaign delivery aligns with business objectives Lead A B testing performance tracking and continuous improvement initiatives Qualifications Skills Bachelor s degree in Marketing Business Communications or related field Minimum 5 years experience in digital marketing with proven success in running and optimizing campaigns Strong knowledge of SEO SEM social media ads email automation and content marketing Experience with Generative AI in marketing content creation campaign automation or audience engagement Excellent analytical skills with expertise in data-driven decision-making Strong project management and communication skills Job Type Full-time Pay 500 000 00 - 700 000 00 per year Work Location In person

📌 Senior Digital Marketing Specialist (Haryana)
🏢 MOLOG
📍 Haryana