We are seeking a results-driven Marketing Manager with specialisation and proficiency in Digital Marketing as well as marketing technology This role demands someone who is adept at different channels and means of Awareness and Outreach to the target audience measures and optimises marketing strategies and campaigns based on data analysis Job Details Location Department Unit and Reporting Location Noida Department IT-ITeS Sector Skills Council Nasscom Reporting To Senior Manager Basic Functions Job Responsibility Develop execute and optimize digital campaigns across channels SEO SEM PPC social media email display to boost brand awareness traffic and conversions Create and refine digital assets landing pages ad copy graphics blog posts webinars ensuring brand consistency Analyze performance KPIs CTR conversion rates ROI and iterate strategies for continual improvement Manage budgets and coordinate with internal teams content design academia product industry and external vendors Has a good understanding of the Martech stack CRM marketing automation such as Zoho CMS CRM dashboards analytics Implement test A B and multivariate and optimize technical systems and integrations to enhance campaign delivery and efficiency Identify automation and process improvements train team members on tool functionality Digital Asset Management Knowledge Skills Qualifications Experience Experience 6 to 8 Years of Experience Technical Skills Strong content creation social media and campaign management capabilities SEO SEM Proficient in Google Analytics 4 GA4 Google Tag Manager GTM UTM tracking Working knowledge of ZOHO CRM tools HTML Strong with Excel pivot tables formulas and reporting tools Power BI a plus Familiarity with SEO tools Understanding of retargeting programmatic ads and audience segmentation Soft Skills Analytical mindset with data-driven decision-making Excellent communication across technical and non-technical stakeholders Project management detail-oriented self-starter Ability to collaborate with multiple stakeholders A solid drive to enhance product performance