Purpose of the Job To plan actions and roll out initiatives for creating market visibility brand pull and drive higher retail effectiveness through multiple platforms Deliverables Maximum 5-6 key responsibilities Create visibility to drive TOMA and preference for the brand Track effectiveness of customer engagement TOMA Preference Youth etc and retail effectiveness programmes Generate leads from landline and broadband customers through BTL Minimize acquisition cost per lead through lucid and attractive communication Design and execute cutting-edge communication plans to induce interest in various product categories Create and deploy POS and allied items at most cost effective rates Ensuring high visibility in retail to facilitate walk-ins and prioritising planning campaigns to manage within budgetary constraints Managing Brand Saliency in all forms of communication and working in tandem with the product and sales team to provide cross-functional support Localizing brand campaigns to establish stronger native brand connect for Airtel as the chosen brand Tailoring brand s message to meet the cultural nuances expectations have subtle links identifying itself as a Brand for people Major Challenges The incumbent needs to appreciate the challenges of reaching out to mass customers through multiple communication platforms Engaging with third party vendors for speed to market becomes that much more critical in today s hyper competitive scenario The key to enhancing brand pull and experience is to develop innovative and newer communication strategies in partnership with key stakeholders Demonstrate Key competencies Conceptual thinking Good communication skills Team player with strong interpersonal skills Proactive Time management Planning execution capabilities Ability to multi task Educational LevelMust have MBA Marketing Working Experience At least 5-6 years of work experience in marcom in Telecom FMCG White Goods Advertising Agency Job Snapshot Updated Date 23-09-2025 Job ID Job 8759 Function Marketing Location MH-Mumbai-Interface Building Mumbai Maharashtra India Employee Type Employee Hiring Type Lateral Hires

📌 Lead - Marcom (Maharashtra)
🏢 Bharti airtel
📍 Maharashtra