Overview In the Pursuit of Answers scaling our data and tech solutions allows us to lead in AI demonstrate innovation and discover new and unique ways to improve lives The Customer Marketing team develops the channel strategy across the buyer s journey to enable execution of campaigns against key objectives and business goals Labcorp is seeking an experienced and energetic Sr Manager to drive outbound Marketing campaigns for strategic positioning and growth of our expanding portfolio of data-driven products and services across our Diagnostics and BioPharma business This key role will serve as the audience and channel expert maximizing reach into the target audience to deliver on campaign targets The successful candidate will focus on orchestrating the execution of our integrated marketing programs assist in directing our agency relationship and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs This is an exciting opportunity to shape the future of Labcorp s data-driven solutions and play a pivotal role in how we position and market cutting-edge innovations to diverse audiences including BioPharma Health Systems Providers and Patients This is an opportunity to spearhead innovation at the intersection of AI healthcare and impact at scale Roles and Responsibilities Go-to-Market Execution Implement GTM strategies in collaboration with the Product Marketer and the business teams Product Innovation Stay tuned to customer feedback innovation trends and competitive activities to inform product roadmap and innovation strategies Product Evangelism Champion the existing products internally and externally to enhance brand visibility and drive adoption Drive business growth by increasing adoption of existing products among target audience and creating awareness and engagement for new products in partnership with Product Marketer and Commercial Sales team Strategic Market Positioning Identify key market segments and personas tailoring messaging and positioning strategies to effectively reach and resonate with the target audience Design execute and optimize campaign plans that deliver on business objectives and ensure reach into target audience and continued nurture and qualification of leads Key responsibilities include Orchestrate delivery of campaign plans to ensure alignment with marketing plan Manage campaign and annual marketing plan calendar timelines Manage tactical plans and prioritization through effective project management ensuring projects meet deadlines and aligned with business goals Guide content strategy and messaging architecture across all marketing channels media web email sales events etc Manage audience marketing budget spend media agencies creative etc appropriately by aligning tactical plans with P S leadership s strategic priorities Aggregate and analyze campaign performance data and report on key performance indicators KPIs and insights to drive optimization and maximize campaign effectiveness Manage third party vendors or in-house channel partners to execute on campaign plan asset development and delivery Collaborate with the Product Management and Product Marketing team to understand business goals and strategies market sizing and product positioning Lead recurring meeting cadence with Product Marketing and other key stakeholders to ensure timely and on-target execution of campaigns Work across organizational structures within and beyond the marketing team partnering with Sales IT Medical Affairs Science and operations to enable on-time and on target delivery Develop customer journeys in partnership with Product Management Product Marketing Science and Technology Medical Affairs and Clinical Directors to target the right message to the right audience at the right time Enable delivery of the brand experience voice and visuals across all marketing channels Requirements 12 years Marketing experience mandatory Experience and understanding of Diagnostics and or BioPharma business within healthcare industry is preferred but not mandatory Experience working in a large global matrix organization and building relationships with key stakeholders Bachelor s degree in a scientific discipline or in Computer Science AI Data Science MBA with a focus on Marketing is a plus Domain Expertise Understanding of marketing data and technology Diagnostics industry EHR data and the broader healthcare ecosystem is preferred Proven results with marketing program strategy planning development and implementation through multi-channel approaches digital social print email webinar and face-to-face events etc In depth knowledge of account-based marketing ABM Deep expertise in channel strategy Robust understanding of the target audience and the customer journey to enable strategic campaign design Deep expertise in marketing automation especially Eloqua and working knowledge of customer relationship manager CRM Eg salesforce databases are a must Strong understanding of the digital marketing technology landscape and best practices desirable Strong communication copywriting and editing skills needed Highly organized with strong project management and data analysis skills Effective communicator Open to working across time zones This role offers a unique opportunity to lead the marketing efforts for Labcorp s next-generation data and technology solutions driving innovation and shaping the future of healthcare If you are a strategic thinker with a passion for marketing and an understanding of Diagnostics business landscape we encourage you to apply Labcorp is proud to be an Equal Opportunity Employer Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind We make employment decisions based on the needs of our business and the qualifications and merit of the individual Qualified applicants will receive consideration for employment without regard to race religion color national origin sex including pregnancy childbirth or related medical conditions family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs or needs an accommodation please visit our accessibility site or contact us at Labcorp Accessibility For more information about how we collect and store your personal data please see our Privacy Statement