1 Plan and Execute Paid Campaigns Platforms Google Ads Meta Facebook Instagram YouTube LinkedIn Amazon etc Formats Search ads display ads video ads shopping ads remarketing etc Email SMS performance tracking 2 Target the Right Audiences Use data to define and segment customer groups Set up custom audiences lookalike audiences retargeting 3 Optimize Campaigns Daily Track CTR CPC CPA ROAS A B test ad creatives copy landing pages Adjust budgets and bids based on performance 4 Track Performance Metrics Set up and monitor KPIs using tools like o Google Analytics o Meta Ads Manager 5 Work with Content Design Sales Teams Align creative with conversion goals Ensure landing pages and CTAs are optimized Skills Required for Performance Marketing Technical Analytical Google Ads Facebook Ads Manager deep knowledge Google Analytics GA4 Excel Google Sheets pivot tables formulas Tag Manager UTM tracking conversion pixels Basic understanding of SEO website behavior Strategic Thinking Funnel understanding TOFU-MOFU-BOFU ROI-focused decision-making Budget allocation strategy Creative Collaboration Writing ad copy that converts Working with designers to test visuals Understanding user behaviour and psychology Communication Transparent reporting and storytelling with data Cross-functional collaboration Vendor and agency coordination Bonus Advanced Tools Power BI for dashboarding Automation tools Job Title Graphic Designer Employment type Full Time Departments Marketing Job Locations Nagpur Experience years 1-3 Qualification Graduate

📌 Performance Marketer (Maharashtra)
🏢 NGRT Systems
📍 Maharashtra