Who is ERM ERM is a leading global sustainability consulting firm committed for nearly 50 years to helping organizations navigate complex environmental social and governance ESG challenges We bring together a diverse and inclusive community of experts across regions and disciplines providing a truly multicultural environment that fosters collaboration professional growth and meaningful global exposure As a people-first organization ERM values well-being career development and the power of collective expertise to drive sustainable impact for our clients and the planet Introducing our new Global Delivery Centre GDC Our Global Delivery Centre GDC in India is a unified platform designed to deliver high-value services and solutions to ERM s global clientele By centralizing key business and consulting functions we streamline operations optimize service delivery and enable our teams to focus on what matters most advising clients on sustainability challenges with agility and innovation Through the GDC you will collaborate with international teams leverage emerging technologies and further enhance ERM s commitment to excellence amplifying our shared mission to make a lasting positive impact Role Objective We are seeking an experienced and strategic Digital Marketing Manager Campaigns to lead a team of digital marketing specialists focused on multi-channel marketing campaign management This role will be responsible for ensuring best-in-class execution of marketing campaigns collaborating daily with ERM s industry and regional marketers and the Digital Marketing Director This is a hands-on management role focused on supporting the wider marketing team to design build and execute marketing campaigns that will drive brand awareness in the market engagement with new and existing prospects and generate demand that will drive commercial performance of the business You will have multi-channel expertise being able to think holistically across the digital landscape and beyond to build curated campaign customer journeys You will feel comfortable with leveraging email marketing social media paid media search and websites digital experience platforms to craft an engaging journey You will be metric driven and use data to adjust the trajectory of campaigns to maximise their performance Optimising team performance and driving operational efficiency will be central to effectiveness and productivity of the team you manage - Key Responsibilities 1 Campaign design and deliveryCollaborate and ideate with marketers to design and deliver multi-touchpoint campaigns across digital channels such as website email social media and paid media search Craft customer journey s which nurture new or existing prospects across the marketing funnel increasing awareness of ERM in the marketing encouraging engagement with marketing campaigns and convert into demand generation Build personalisation into campaigns using both demographic and behavioural indicators to segment the audience Confidently leverage marketing automation and CRM data and functionality for seamless campaign execution Leverage analytics and data to share insights with project teams to influence the adaptations made to campaigns Meet campaign KPIs including channel specific goals as well as commercial lead generation to positively influence revenue generation 2 Team Performance ManagementManage a team of 3 digital marketing professionals Support the team to achieve individual and team KPIs conduct regular reviews and feedback sessions Embody the team s collaborative high-performing culture Identify skill gaps and implement training upskilling initiatives 3 Operational Excellence StandardizationEstablish and maintain standardized processes workflows and documentation SOPs Monitor campaign delivery timelines quality standards and performance metrics Drive best-in-class execution across all digital marketing outputs including campaign assets reports automations and performance dashboards 4 Marketing Systems Data EnablementEnsure consistent usage and optimization of platforms like Salesforce Pardot Marketing Cloud Account Engagement Google Ads Looker Studio GA4 and Power BI Proven experience in optimizing and leveraging first party data to deliver commercial results Review and improve lead funnel management practices in alignment with commercial goals Partner with specialist digital marketers to improve campaign efficiency and performance metrics - 5 Qualifications Experience8 years of experience in B2B digital marketing with at least 3 years in a managerial team lead role Proven experience managing high performing campaigns - ideally both brand campaigns and lead generation campaigns Solid working knowledge of digital marketing tools Pardot MCAE Salesforce GA4 Google Ads Looker Studio Power BI Demonstrated ability to lead multiple simultaneous initiatives and manage competing priorities Excellent organizational communication and stakeholder management skills Hands-on project management experience with tools like Trello or similar platforms - 6 Preferred SkillsExposure to consulting firm marketing environment Ability to synthesize performance data and make strategy or process recommendations Familiarity with CMS platforms A B testing methodologies and digital UX best practices

📌 Digital Marketing Campaign Manager- India Gdc, Gurgaon (New Delhi)
🏢 Environmental Resources Management
📍 New Delhi