About the Role We are seeking an Email Marketing Executive with prior experience in IT services or product-based companies to design execute and optimize B2B B2C email campaigns The role involves managing end-to-end email communication for lead generation nurturing customer engagement and product service promotions Key Responsibilities Plan create and manage email marketing campaigns tailored to IT services and product offerings Segment customer databases prospects clients partners and personalize email flows Create product service-focused newsletters onboarding flows and lifecycle campaigns Collaborate with sales and business development teams to support lead generation through targeted campaigns Analyze campaign performance open rates CTR conversions MQLs generated and optimize accordingly Implement A B testing for subject lines templates and messaging Ensure emails are aligned with brand voice technical accuracy and compliance Work with CRM and marketing automation platforms for campaign execution and tracking Stay up to date with IT industry trends and integrate them into campaign strategies Key Requirements Bachelor s degree in Marketing Communications IT or related field 1-2 years of proven email marketing experience in IT services or IT product-based companies Robust understanding of B2B B2C marketing in the technology domain Proficiency in email marketing tools Mailchimp HubSpot Zoho SendGrid or similar Familiarity with CRM tools and marketing automation Basic knowledge of HTML CSS for email template customization Strong analytical and reporting skills Excellent written and verbal communication Preferred Skills Experience in lead nurturing for IT services SaaS products Knowledge of inbound marketing and content marketing Familiarity with IT industry buyer personas and sales cycles Ability to collaborate with cross-functional teams tech sales design Job Types Full-time Permanent Pay 7 000 00 - 12 000 00 per month Benefits Health insurance Work from home Language English Preferred Work Location Remote

📌 Email Marketing Executive (India)
🏢 The Algorithm
📍 India