Skill required Marketing Operations - Adobe Campaign Classic Designation Campaign Management Sr Analyst Qualifications Any Graduation Years of Experience 5 to 8 years About Accenture Accenture is a global qualified services company with leading capabilities in digital cloud and security Combining unmatched experience and specialized skills across more than 40 industries we offer Strategy and Consulting Technology and Operations services and Accenture Song all powered by the world s largest network of Advanced Technology and Intelligent Operations centers Our 699 000 people deliver on the promise of technology and human ingenuity every day serving clients in more than 120 countries We embrace the power of change to create value and shared success for our clients people shareholders partners and communities Visit us at www accenture com What would you do Help balance increased marketing complexity and diminishing marketing resources Drive marketing performance with deep functional and technical expertise while accelerating time-to-market and operating efficiencies at scale through Data and Technology Next Generation Content Services Digital Marketing Services Customer Engagement and Media Growth Services Role requires Digital Marketing Ads Promotion creation design Adobe Campaign uses customer data to create coordinate and deliver dynamic campaigns through email mobile offline channels etc What are we looking for oProficiency in HTML5 and CSS3 Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices oEmail Design Best Practices Understanding of email design principles user experience UX considerations and email deliverability best practices oTesting and Troubleshooting Experience in testing emails across different devices and email clients to identify and resolve rendering issues oAttention to Detail A keen eye for detail to ensure accuracy and consistency in coding and email rendering oMarketing Automation platform knowledge Familiarity with the Braze Adobe builder knowledge including the use of Content Builder Data Extensions and AMPscript for personalization etc oJavaScript and AMPscript Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails oEmail Automation Familiarity with email automation tools and processes including journey-based emails and triggered campaigns oGraphic Design Basic graphic design skills to assist in creating visual elements for email templates oSQL Understanding of SQL queries to work with data oA B Testing Experience in setting up and analyzing A B tests to optimize email campaign performance oAccessibility Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards Roles and Responsibilities Campaign Planning and Requirements Gathering oCollaborate with Project Manager and or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks if any oCollaborate with creative teams to ensure the seamless integration of visual elements into HTML templates HTML Email Template Development oDesign and develop HTML email templates from PSDs optimized for various email clients ensuring compatibility and responsiveness across desktop and mobile devices oImplement dynamic content and personalized elements using personalization languages example AMPscript or SSJS to create dynamic and personalized email experiences Email Build Testing oConduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality Email Design Best Practices oStay up to date with email design best practices industry trends and email marketing standards to create visually compelling and effective email campaigns Troubleshooting and Issue Resolution oIdentify and resolve any HTML CSS-related issues that may arise during email campaign development or execution Work Orchestration and Data hygiene oFully understand ticketing request management tool and accurately record updates data points timestamps etc to provide seamless campaign experience to both internal and external stakeholders oAdhere to all Desktop Procedures DTPs Standard Operating Procedures SOP along with checklist and other important process document to carry out all required tasks oComplete all required reports so that accurate numbers are reported to both client and leadership Any Graduation About Accenture We work with one shared purpose to deliver on the promise of technology and human ingenuity Every day more than 775 000 of us help our stakeholders continuously reinvent Together we drive positive change and deliver value to our clients partners shareholders communities and each other We believe that delivering value requires innovation and innovation thrives in an inclusive and diverse environment We actively foster a workplace free from bias where everyone feels a sense of belonging and is respected and empowered to do their best work At Accenture we see well-being holistically supporting our people s physical mental and financial health We also provide opportunities to keep skills relevant through certifications learning and diverse work experiences We re proud to be consistently recognized as one of the World s Best Workplaces TM Join Accenture to work at the heart of change Visit us at Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences All employment decisions shall be made without regard to age race creed color religion sex national origin ancestry disability status military veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other basis as protected by applicable law Our rich diversity makes us more innovative more competitive and more creative which helps us better serve our clients and our communities

📌 Campaign Management Sr Analyst (Mumbai)
🏢 Accenture
📍 Mumbai