Role Summary ThinkTac is looking for a Digital Marketing Executuve with 5 years of experience in a digital marketing agency The candidate must be well-versed in email marketing and WhatsApp-based promotions for lead generation This role is focused on execution performance and structured outreach using digital tools The candidate will also stay connected with the social media team to remain updated on current trends but will not directly handle social media responsibilities Key Responsibilities Email Marketing Automation Design execute and manage structured email campaigns using tools like Mailjet Mailchimp Sendinblue or Zoho Campaigns Build audience segments automation workflows and lead-nurturing funnels Monitor performance metrics open rates CTRs conversions and implement optimisations WhatsApp Promotions Use WhatsApp Business platforms or automation tools for targeted promotions to school leaders educators and partners Build and manage contact lists messaging calendars and follow-up sequences Ensure campaigns are compliant with best practices and data privacy norms Lead Generation Drive qualified leads for school partnerships and CSR engagements through email and WhatsApp campaigns Align with outreach and sales teams to refine messaging and targeting Track campaign-level performance and regularly report on KPIs Digital Content Collateral Coordinate the creation of digital brochures flyers newsletters and mailers Ensure consistency of tone and messaging across all digital outreach Coordination with Social Media Team Stay in sync with the social media team to remain informed about relevant trends themes and content plans Suggest integration opportunities between social and direct outreach campaigns when needed Key Requirements 5 years in a digital marketing agency or equivalent role focused on email and WhatsApp marketing Demonstrated experience in campaign execution and lead generation Familiarity with email automation platforms like Mailjet Sendinblue Mailchimp or Zoho Campaigns Strong skills in data-driven decision making and performance tracking Exposure to education or CSR marketing is a plus Strong communication and coordination skills What We Offer A mission-driven setting focused on impact in education A culture of experimentation learning and collaboration Competitive compensation and performance-based incentives To Apply Send your resume and a short cover note to hr thinktac com Show less Job Types Full-time Permanent Pay 30 000 00 - 35 000 00 per month Benefits Health insurance Paid sick time Provident Fund Work from home Work Location In person

📌 Sr. Digital Marketing Executive (Karnataka)
🏢 Recognized
📍 Karnataka