About Accion Accion is a global nonprofit on a mission to create a fair and inclusive economy for the nearly two billion people who are failed by the global financial system We develop and scale responsible digital financial solutions for small business owners smallholder farmers and women so they can make informed decisions and improve their lives Through targeted investment strategies advisory solutions and expert thought leadership we work with local partners to develop and scale cheaper more accessible and customer-friendly financial solutions Since 1961 Accion has helped build 285 financial service providers serving low-income clients in 77 countries reaching 478 million people More at https www accion org Position Summary The Senior Digital Marketing Specialist reports to Accion s Senior Director Communications and operates across all Accion brands including the Center for Financial Inclusion CFI to strengthen and build the organization s digital presence and cut through with key audiences The Senior Specialist will work across the Communications team and network throughout the organization advising on and implementing strategies that leverage our earned and paid channels to meet teams goals They will bring a robust understanding of recent trends in digital marketing and SEO and will stay up to date on new developments to inform Accion and CFI s content strategies Position Responsibilities Social MediaWork with teams to plan and draft compelling social media content across Accion and CFI channels with each channel s target audiences and goals in mind Manage content calendar Optimize website and social analytics to inform decision-making Leverage social media analytics to continually improve organic performance and identify opportunities for advertising and growth SEOConduct keyword research and providing feedback and recommendations to optimize search traffic to the Accion and CFI websites Provide copywriting editing and content recommendations for Accion s and CFI s digital channels with a focus on SEO AdvertisingWork with the Senior Director Communications to inform strategies and execute marketing campaigns across social media and other advertising channels Work with internal team members and agency leads to hone Google Grants campaigns and build out additional Google advertising strategies that complement these effortsand reflect all Accion brands positioning strategies Monitor performance and hone digital advertising creative and targeting to optimize ad performance OtherUse WordPress CMS to make updates to the Accion and CFI websites as needed Build out and optimize newsletters in MailChimp providing guidance to improve email marketing performance and growth Build connections across programmatic teams to inform digital marketing strategies to meet goals Continually upgrade expertise in digital marketing by following the latest trends and news in this space bringing this knowledge to the greater communications team to encourage collaboration and knowledge sharing Other duties as assigned Position Qualifications5 years of qualified experience delivering digital marketing support to reach a range of different audiences Strong written and verbal English language skills and the ability to craft compelling people-focused content Experience supporting digital marketing within a mission-driven organization Strong knowledge of SEO SEM and the impacts of generative AI on SEO Experience managing brand social media channels and social media advertising Experience with general Google Ads required Previous Google Grant experience highly desirable Strong interest in inclusive finance international development or related field highly desirable Interested in our mission and working globally Willingness to embody our values of excellence respect and passion for social change Travel Requirements Some domestic and international travel may be required less than 10 Accion is an equal opportunity employer We are committed to a diverse and inclusive workplace culture Accion seeks qualified applicants without regard to race color gender sex age religion creed national origin ancestry citizenship marital status sexual orientation physical or mental disability medical condition military and veteran status gender identity or expression genetic information change of sex or transgender status or any other basis protected by law Accion is committed to providing reasonable accommodations to applicants with disabilities

📌 Senior Digital Marketing Specialist (India)
🏢 Bangalore
📍 India