Key Responsibilities for PPC Executive Campaign Management Create manage and optimize PPC campaigns on platforms such as Google Ads Bing Ads Facebook Ads and other paid search social media platforms Conduct keyword research and selection for pay-per-click campaigns Develop and test ad copy to determine the most effective messaging Monitor and analyze campaign performance metrics making data-driven decisions to optimize campaigns Manage bid adjustments budget allocation and audience targeting Strategy Development Develop PPC strategies that align with overall marketing goals and objectives Stay updated with industry trends best practices and platform updates Performance Analysis and Reporting Track analyze and report on key performance indicators KPIs and metrics Utilize tools like Google Analytics and Google Tag Manager to analyze the performance of campaigns and their impact on overall marketing efforts Collaboration and Communication Work closely with the broader marketing team to integrate PPC efforts with other marketing strategies Collaborate with designers and content creators to develop compelling ad creatives Job Types Full time Permanent Pay 20 732 02 - 30 000 00 per month Benefits Flexible schedule Leave encashment Paid sick time Paid time off Experience PPC 1 year Preferred Work Location In person