1 Strategic Marketing Leadership Develop and execute a global marketing strategy for international commerce courses Identify high-potential international markets Asia Middle East Africa Europe etc Build annual marketing plans aligned with enrollment and revenue targets 2 Student Acquisition Lead Generation Own end-to-end lead generation funnels digital offline Optimize conversion across inquiry application enrollment stages Work closely with admissions and counseling teams to improve yield 3 Digital Performance Marketing Lead digital marketing initiatives Paid ads Google Meta LinkedIn SEO content marketing email campaigns Website conversion optimization Track CAC CPL ROI and campaign effectiveness 4 Brand Communication Position the institution as a credible global commerce education provider Oversee branding messaging brochures prospectuses and digital assets Ensure consistency across international touchpoints 5 Partnerships International Outreach Develop relationships with International education agents Universities colleges and pathway partners Overseas counselors and recruitment networks Represent the organization at international education fairs webinars and events 6 Team Management Capability Building Build mentor and manage the marketing team Set KPIs and review performance regularly Collaborate with academic admissions and operations teams 7 Data Reporting Compliance Monitor enrollment metrics market performance and campaign dashboards Ensure compliance with international education marketing standards and regulations Requirements Strategic thinking execution International market understanding Performance marketing analytics Stakeholder and partner management Leadership and people management Excellent communication and presentation skills Experience marketing commerce business finance or accounting programs Exposure to multiple international education markets Ability to work in fast-paced growth-oriented environments Advantages Insuarance and Office perks

📌 Marketing Lead (Bengaluru)
🏢 Arivu Educational Consultants
📍 Bengaluru