Marketing Executive - Boys Casual Shirt ManufacturingPosition Overview The Marketing Executive will be responsible for planning executing and managing marketing activities to support the growth of the boys casual shirt segment This role covers product marketing customer engagement sales coordination brand promotion and market research The ideal candidate will have robust knowledge of the garment apparel industry especially in the kidswear boys wear segment and will work closely with merchandising design and production teams to drive business results Key Responsibilities1 Market Research Trend Analysis Conduct market research to understand trends in boys casual shirts including prints fabrics silhouettes and seasonal preferences Analyze competitor products pricing promotions and market positioning Gather feedback from retailers distributors and customers to influence product development Track market demand and upcoming fashion trends print styles colors fits etc 2 Product Marketing Development Support Coordinate with the design and merchandising teams to develop market-ready designs and collections Provide input on design themes colors and graphic trends based on buyer and market insights Website development Assist in creating product catalogs lookbooks and seasonal line sheets 3 Sales Coordination Business Development Support the sales team with product knowledge sales materials and promotional content Visit markets showrooms and retailers to present new collections and gather orders Maintain strong relationships with distributors wholesalers and retailers Identify new business opportunities in domestic and export markets Follow up on leads inquiries and customer requirements to convert them into orders 4 Branding Marketing Communications Assist in building the brand identity for boys casual shirts Create marketing assets such as product photos social media posts and promotional content Manage social media platforms and online branding initiatives Plan and execute marketing campaigns seasonal promotions and product launches 5 Customer Relationship Management Serve as a key contact for customers addressing inquiries and providing prompt support Gather customer feedback and relay it to the design and production teams Maintain updated records of customer interactions order requirements and market behavior 6 Merchandising Sampling Support Coordinate with the sampling team for timely sample development Prepare costing sheets product descriptions and buyer presentations Ensure all marketing material reflects accurate product details and pricing 7 Events Exhibitions Trade Shows Assist in planning and executing exhibitions trade fairs and showroom displays Manage booth setup presentation and brand representation Interact with potential buyers during exhibitions and generate leads 8 Reporting Documentation Maintain MIS reports on market visits customer feedback and sales performance Track marketing expenses campaign results and promotional ROI Prepare competitor analysis reports and pricing comparisons Required Skills Qualifications Bachelor s degree in Marketing Business Administration Fashion Marketing or a related field 2-5 years of experience in marketing within the garment or apparel industry kidswear preferred Strong understanding of boys wear trends garments fabrics and shirt manufacturing processes Excellent communication presentation and negotiation skills Proficiency in MS Office social media tools and basic graphic design tools optional Ability to travel frequently for market visits buyer meetings and trade shows Strong interpersonal skills and customer-focused attitude Ability to multitask work under pressure and meet deadlines Preferred Qualifications Experience in boys casual wear or kidswear marketing Knowledge of garment costing merchandising cycles and production timelines Familiarity with digital marketing e-commerce and brand-building activities Experience handling distributor networks or retail marketing Job Type Full-time Pay 25 500 00 - 35 000 00 per month Work Location In person

📌 Marketing Manager-garment Industry (Maharashtra)
🏢 Havok Kids
📍 Maharashtra