Brand Lead Lung Tumour portfolio AstraZeneca India About AstraZeneca AstraZeneca is a global science-led patient-focused biopharmaceutical company that focuses on the discovery development and commercialization of prescription medicines for some of the world s most serious diseases But we re more than one of the world s leading pharmaceutical companies Role Summary The Brand Lead Lung Tumor Portfolio will own the end-to-end strategy performance and lifecycle management of one or more brands indications within the lung cancer franchise This leader will define the brand vision drive cross-functional execution and deliver sustainable growth across indications and lines of therapy ensuring alignment with clinical evidence access strategies and market dynamics Key Responsibilities Brand Strategy and Planning Develop and refine the brand vision positioning and value proposition across segments e g IO non-AGA space Lead annual brand plans long-range forecasts and scenario planning Launch Excellence Orchestrate launch readiness for new indications line extensions and lifecycle initiatives Define go-to-market plans segmentation targeting and omnichannel activation Customer Engagement and Omnichannel Design data-driven customer journeys for oncologists pathologists nurses pharmacists and patient groups Optimize channel mix across field digital medical and access touchpoints Evidence and Insights Translate clinical data RWE and competitive intelligence into clear value narratives and messaging Partner with Medical Affairs to integrate scientific platforms and publication plans Access and Pricing Collaborate with Market Access to shape value propositions pricing strategy and access programs e g CNP copay support patient assistance to expand patient penetration Performance Management Own brand KPIs e g patient penetration share adoption curves persistency value volume share omnichannel ROI Run performance deep-dives and steer corrective actions Cross-Functional Leadership Lead matrix teams across Commercial Medical Access Regulatory Legal Supply Finance and Analytics Drive aligned decision-making and timely execution Lifecycle Management Plan indications sequencing label expansion differentiation vs new combinations and defense against generics biosimilars Manage messaging refreshes and promotional compliance Competitive Strategy Monitor evolving standards of care companion diagnostics and new entrants Develop counter-detail aids objection handling and scenario contingencies Field Enablement Partner with Sales Leadership to deliver training tools and call plans refine targeting and objection handling support account and integrated delivery networks IDNs Budget and Resource Ownership Manage brand budgets agency partners and investment allocation across tactics to maximize impact and ROI Governance and Compliance Ensure promotional materials and activities meet regulatory medical and legal requirements Uphold ethical standards and patient-centricity Qualifications Education Bachelor s degree required MBA or advanced degree in marketing preferred health economics or related field preferred Experience 8 years in pharmaceutical biotech marketing commercial strategy or product management with 3 years in oncology lung cancer experience strongly preferred Proven track record in launch excellence and lifecycle management ideally across multiple indications Experience partnering with Medical Affairs Market Access HEOR and Field Teams within a matrix organization Skills Strategic thinking and analytical rigor Comfortable with market models patient flow and forecasting Clinical fluency Ability to translate complex evidence into compelling value stories Omnichannel and digital Skilled in segmentation personalization and measurement frameworks Cross-functional leadership Solid stakeholder management and influence without authority Communication Clear persuasive storytelling and executive-ready presentations Execution excellence Organized decisive and outcomes oriented Success Metrics Patient impact Growth in eligible patient penetration and persistency Market performance Share gains value volume share stability and adoption versus plan Launch outcomes On-time on-budget launches with target uptake curves Omnichannel effectiveness Engagement conversion and ROI improvements Access progress Coverage formulary wins and removal of barriers to treatment Travel and Location Location Headquarters or designated regional office hybrid working Travel Approximately 20-30 for field visits congresses and cross-functional meetings About the Team Join a mission-driven oncology team committed to improving outcomes for people with lung cancer We collaborate across science access and innovation to bring transformative therapies to patients faster and more equitably Why AstraZeneca At AstraZeneca we re dedicated to being a Great Place to Work Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit There s no better place to make a difference to medicine patients and society An inclusive culture that champions diversity and collaboration and always committed to lifelong learning growth and development We re on an exciting journey to pioneer the future of healthcare You can find alternative messaging to use in the Global Talent Attraction Story messaging section of the Global Playbook on the - try to use other examples in order to make it different for candidates So what s next Are you already imagining yourself joining our team Good because we can t wait to hear from you Are you ready to bring new ideas and fresh thinking to the table Brilliant We have one seat available and we hope it s yours Where can I find out more Our Social Media Follow AstraZeneca on LinkedIn Follow AstraZeneca on Facebook Follow AstraZeneca on Instagram If you have site country or departmental social media then feel free to switch any of the above links Date Posted 19-Nov-2025 Closing Date 28-Nov-2025 AstraZeneca embraces diversity and equality of opportunity We are committed to building an inclusive and diverse team representing all backgrounds with as wide a range of perspectives as possible and harnessing industry-leading skills We believe that the more inclusive we are the better our work will be We welcome and consider applications to join our team from all qualified candidates regardless of their characteristics We comply with all applicable laws and regulations on non-discrimination in employment and recruitment as well as work authorization and employment eligibility verification requirements

📌 Brand Leader (Mumbai)
🏢 AstraZeneca
📍 Mumbai