About EIG Overseas At EIG Overseas Everything in Germany we help students achieve their dream of studying working and settling in Germany safely transparently and affordably Our campaigns reach thousands of aspiring students every month and we re now scaling our marketing efforts to reach every potential candidate across India We re looking for a Performance Marketer who can turn our mission into measurable growth driving high-quality leads optimizing ad performance and building systems that convert Role Overview You will be responsible for planning executing and optimizing performance marketing campaigns across Meta Google and YouTube driving leads for various categories like Masters Bachelors Ausbildung Nursing and Opportunity Card programs Your success will directly impact student enrolments and EIG s monthly intake targets Key Responsibilities 1 Campaign Planning Execution Develop and execute performance campaigns across Meta Ads Facebook Instagram Google Search and YouTube Create separate campaigns for different verticals Masters Bachelors Nursing and Ausbildung Implement detailed targeting for cities states and interest-based clusters e g nurses graduates students Optimize ad budgets and bidding strategies to maintain lead cost under 100-150 2 Performance Optimization Monitor daily performance metrics CPL CTR ROAS CAC and quality of leads Continuously A B test creatives copies and landing pages Scale successful campaigns and pause underperforming ad sets quickly Use heatmaps funnel tracking and analytics tools for better decision-making 3 Collaboration Reporting Work closely with the creative team and content strategists to ensure ad copies and visuals resonate with the student audience Coordinate with the counsellor and admissions teams to ensure lead quality and conversion consistency Prepare weekly reports summarizing campaign spend reach cost per lead and enrollment outcomes 4 Funnel Automation Collaborate with the tech and CRM teams to ensure seamless lead capture and follow-up Integrate WhatsApp automation and form tracking using EIG dashboards Build retargeting flows for interested but non-converted students Qualifications 2-4 years of experience managing Meta and Google Ads in education study abroad or skill training industries Hands-on expertise in lead generation campaigns Meta Lead Forms Google Search and Display Ads Knowledge of Google Analytics Pixel Conversion API and UTM tracking Robust analytical skills and a data-driven mindset Experience with video ad optimization on YouTube or Reels is a plus KPIs Monthly Leads Target 2 000 verified student leads Target CPL 100- 120 Monthly Ad Budget 2-3 lakhs Lead-to-Enrollment Conversion 5-10 Perks Culture Work directly with the CEO and Growth Consultant on high-impact campaigns Access to advanced tools and ad budget freedom for experimentation Growth-based incentives on every intake achieved Exposure to an international education brand expanding across India Europe Job Types Full-time Permanent Pay 25 000 00 - 45 000 00 per month Work Location In person

📌 Performance Marketer (Kerala)
🏢 EIG Overseas
📍 Kerala