Achieve sales targets primary and secondary Identify growth opportunities in both urban and semi-urban markets Expand distribution footprint and increase outlet coverage Plan and execute product launches and promotional campaigns Appoint and manage channel partners distributors stockists Ensure distributor ROI stock availability credit control and order fulfilment Ensure product availability and visibility at key retail points Drive planogram adherence POS deployment and promotional execution Conduct regular market visits to check in-store presence and competitor activity Lead train and motivate Sales Officers Executives and distributor salesmen Conduct joint working coaching and route planning Track daily call reports beat plans and productivity metrics Analyze competition in terms of pricing schemes and product offerings Gather market feedback and provide insights to the marketing and R D teams