Job ID 35078 Job Type Full time Job Location New Delhi Experience 10-15 Years Posted 23rd September 2025 Posted by Aneesha Razdan About the Company The CK Birla Group is a diversified US 2 4 billion conglomerate that has a history of enduring relationships with renowned global companies With over 25 000 employees 41 manufacturing facilities and numerous patents and awards the Group s businesses are present across five continents The Group operates in three industry clusters Technology and Automotive Home and Building Solutions and Healthcare and Education The group companies are strengthened by common ownership and shared guiding principles that include a focus on long-term value trust-based relationships and philanthropy Orient Electric is one of the leading consumer electrical brands in India with a diverse portfolio of fans lighting home appliances and switch gears The erstwhile Calcutta Electrical Manufacturing Company became a part of the CK Birla Group in 1954 and was subsequently rechristened Orient Electric The company takes pride in its R D capabilities the spirit of continuous innovation and its commitment to manufacturing cutting-edge lifestyle electrical products that meet the needs and expectations of modern consumers Orient Electric today is the largest manufacturer and exporter of fans from India with a dominant presence in more than 35 international markets and annual revenue of INR 2 400 Crores It has the largest range of fans to suit varied aesthetic preferences and usage environments Further it has also paved the way for pioneering developments in home appliances lighting and switchgear It is today the 3rd largest manufacturer of LED lamps in India and has been the first Indian lighting brand to have been awarded a BEE star rating for lamps In the Home Appliances category Orient Electric offers a wide range of products including water heaters air coolers and small kitchen appliances In the Switchgears category it offers MCBs enabled with the revolutionary SDB Snap Disc Bimetal technology which provides a threefold advantage - precise tripping better repeatability and longer life a range of modular switches and wiring accessories Orient Electric represents De Longhi in India for sales service under an exclusive strategic partnership for its brands De Longhi Kenwood Braun Orient Electric operates with a philosophy to carve out a niche in the global fan industry and evolve into a premier lifestyle home solutions provider With operations spanning over 35 countries Orient Electric has earned the trust of millions of customers by providing cutting-edge lifestyle electrical products The company has a well-organized distribution network reaching 1 25 000 retail outlets and an extensive service network covering more than 450 cities For more information please visit https www orientelectric com Location Delhi Job Responsibilities To drive the business in the assigned territory - Secondary and Tertiary sales ensuring the right mix of category and channel Responsible for the numeric weighted distribution Ensure the market collection as per the defined payment terms conditions Responsible for the channel scheme management settlement To drive the Visibility program in the market ensuring in-shop display and driving BTL activities To provide market intelligence price scheme new product launch etc Ensure adherence to the PJP for Trade Modern Retail Act as a product trainer for distributor and retailer sales staff Manage coach and develop the team of Long Arm salesperson Responsible for implementation and adherence of all digital initiative like DMS SFA To succeed in this role you ll need a customer-first attitude and the following Business Acumen Knowledge of distribution network expansion Why should you join Orient At Orient we believe in capitalizing on the strengths and abilities of employees helping them to become stronger and grow within the company You will be part of a vibrant work culture that values cares and help people reach their potential having inspirational leaders being team oriented inclusive and diverse and fostering a unique culture that balances innovation knowledge sharing and risk management

📌 Branch Sales Manager (New Delhi)
🏢 Orient Electric
📍 New Delhi