We are looking for a performance-driven PPC Executive with proven expertise in Google Ads Mobile App Campaigns You will own the User Acquisition UA strategy across Google Ads leveraging automation and AI tools to drive scalable and cost-effective mobile app installs This role is ideal for someone who is data-led highly analytical and understands the nuances of mobile user behavior and event-based optimization Primary Objectives Manage and optimize Google App Campaigns UAC ACe for high-volume installs and in-app actions Leverage bidding strategies like tCPI tCPA Maximize Conversions and advanced automation tools Integrate and optimize with platforms like Firebase GA4 MMPs AppsFlyer Adjust Use automation scripts APIs and AI-powered tools for creative testing and campaign efficiency Handle budgets of 10 000 month while maintaining strong ROAS and LTV CPI ratios Roles Responsibilities Plan launch manage and scale Google App Campaigns across Search Display YouTube and Play Store Optimize campaigns for installs in-app events retention CPA ROAS and LTV Build and manage campaign automation using Google Ads Scripts API and AI tools Continuously A B test creatives video static HTML5 keyword clusters and bidding strategies Collaborate with analytics and product teams to ensure accurate tracking via Firebase GTM GA4 and SDKs Use AI tools e g ChatGPT Midjourney AdCreative ai Copy ai for creative development and performance insights Monitor campaign health using LTV CPI ratios churn prediction and event-based ROAS Build and manage reports in Looker Studio Google Sheets Supermetrics etc Stay updated on platform changes GAID deprecation SKAN and privacy-first UA trends Technical Skills You Should Have Google Ads UAC - Setup optimization Firebase GA4 - Integration event tracking MMPs AppsFlyer Adjust Branch - Attribution reporting GTM SDKs Pixels - Conversion tracking Audience segmentation targeting A B Testing - Creatives video image text Data analysis - Excel Google Ads Reports Data Studio Bidding strategies - tCPA tCPI Max Conversions Google Ads Editor - Bulk operations Basic ASO knowledge - App store performance alignment Key Expertise Deep understanding of Google App Campaigns creative requirements bidding models and in-app event optimization Proficiency with tools like Google Ads Editor Firebase GA4 and app store analytics Proven success scaling app campaigns with 10k budgets Hands-on experience with automation tools scripts APIs and AI platforms Qualification Must have completed a Bachelor s degree Engineering graduates will be considered a plus A strong academic background is essential with good scores in both 10th and 12th grade mandatory Experience 1-3 years of proven experience managing Google App Campaigns with strong performance metrics with a good Portfolio will be a must Benefits 22 Paid Leaves 5 Days Working Good Company Culture Health Insurance Life Insurance Pension Scheme Statutory Benefits PF ESIC Salary on time Yearly Picnic Annual Sports Day Monthly Events Festival Celebrations Job Types Full-time Permanent Pay 10 289 33 - 20 000 00 per month Application Question s Are you comfortable working full time from our Surat office What is your current notice period What are your salary expectations How many years of professional experience do you have in App Store Optimization ASO What is the difference between ASO and SEO Education Bachelor s Required Experience App Store Optimization 1 year Required Work Location In person

📌 Aso Executive (surat)|1+ Year (Gujarat)
🏢 OptimumBrew
📍 Gujarat