LI-PS1 Job Title Marketing Automation QA Specialist Experience 5 years Location Bangalore Hybrid Shift Timings Aus 6AM start Notice period Immediate to 60 days Email to jobs aptita com Summary Support the business in executing marketing automation campaigns assuring the quality of assets built by other team members and communicating with stakeholders regarding their marketing automation needs Responsibilities Execution of marketing campaigns - activities include but not limited to quality assurance on campaign flow builds email creation and scheduling outbound landing page creation form creation media placement tracking etc Understand and follow email and marketing automation processes including workflow documentation and QA testing Build and execute test strategies including A B multi-variant testing to drive qualified traffic and revenue-building activities Serve as a Subject Matter Expert on marketing automation best practices including campaign executive email and landing page creation email deliverability and data integrity Understand nurturing programs as it pertains to execution of email and marketing automation campaigns Support the execution of automated lead generation programs Report on critical email and marketing automation campaign metrics Support the development of digital templates emails landing pages programs within the marketing automation platform Ensure responsive mobile email landing page and form designs meet Gallagher brand standards as well as being cross-browser and cross-device compatible Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities testing and projected results Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed Marketing Automation Platform expert Qualifications 5 years digital marketing experience with experience working on Salesforce Marketing Cloud and other MA platforms like Watson Silver pop Marketo Eloqua HubSpot Previous familiarity direct experience using a CRM system e g Salesforce Must be able to demonstrate a high level of marketing automation and CRM experience Excellent communication skills written verbal presentation Bachelor s Degree required or equivalent combination of experience and education HTML CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages Well-rounded marketing technologist familiar with B2B lead generation inbound outbound marketing demand generation etc Proven ability to work in a collaborative setting as well as being a motivated self-starter Candidate must thrive in a fast paced iterative deadline driven environment Notice period Immediate to 60 days Email to jobs aptita com poniswarya m aptita com