Responsibilities Formulate a comprehensive content proactive and reactive and distribution strategy - offline and online - for both consumers and corporate e g business partners airports travel authorities Cultivate strong media and influencer relationships among lifestyle travel and business sectors Partner with Brand and Marketing Activation teams in creating an effective brand communications strategy for the Group and key business lines globally Oversee the overall planning and execution of marketing calendar with brands vendors operations and Airport Authorities Manage the marketing and PR budget ROI and managing costs Partner with various key business partners channel owners including Sales eCommerce and Loyalty team to develop effective ROI-driven programs Supervise creation of any marketing messaging in any format Partner with Talent Culture team to develop internal communications strategy to cultivate passion motivation and brand love among employees Develop strategy and calendar for award entry sponsorship industry event and speaking engagement Plan and organize Grand Opening PR engagement and corporate networking events Develop and implement the regional Linkedin content strategy Work closely with vendors travel industry representatives and other stakeholders to increase company visibility and identify marketing opportunities with third parties products and services Organize PR trainings and briefings for company spokespersons Develop guidelines and playbooks for in-market Marketing teams to adapt Supervise in-market Marketing teams and local PR agencies to ensure consistent communications Responsible for overseeing daily press enquiries and emergency press handling as well as line-to-take Copy-write translate edit and proof-read all corporate collateral and PR materials including but not limited to press releases newsletters speeches Setup and monitor media coverage tracking structure for the Group and all markets Develop and maintain a global media contact list Conduct media pitching and handle media interviews Manage weekly monthly PR updates for Management Team and across organization Participate in ad-hoc assignments and projects as assigned Qualifications Degree holder in Marketing Communications Public Relations or related disciplines Minimum of 7 years solid marketing communications experience preferably in aviation and hospitality industry Solid track record of managing effective PR both traditional and digital and content-driven campaigns Solid track record of managing effective integrated marketing campaigns Valuable understanding of travel aviation or hospitality ecosystem Great understanding of audience behavior and ability to transform it into effective communications Dynamic resourceful multi-tasked individual with strong understanding of business objectives Strong interpersonal skills in communicating with people from different backgrounds and at all levels both internally and externally Result-driven with good knowledge of using data to analysis and create ROI-drive campaigns Excellent project management time management people management a must Team player yet able to work independently Excellent pressing writing and presentation skills Excellent command of English and local languages Flexibility to travel

📌 Lead - Marketing & Pr (Mumbai)
🏢 Adani Group
📍 Mumbai