Performance Marketing Specialist Experience 4-5 Years Location Gurgaon Haryana Department Marketing Growth Industry Preference Ayurveda FMCG D2C Preferred About the Role We are seeking a highly skilled Performance Marketing Specialist with strong expertise in Meta Ads Facebook Instagram and Google Ads The ideal candidate will have prior experience in Ayurveda FMCG or D2C brands with a proven track record of driving ROI-driven digital campaigns Key Responsibilities 1 Campaign Strategy Execution Plan build and optimize high-performing campaigns across Meta Ads and Google Ads Create performance-oriented funnels for awareness consideration and conversion Manage full-funnel campaigns Search Display Shopping YouTube Remarketing Custom Audiences 2 Budget Performance Management Allocate and manage monthly budgets with a strong focus on ROI ROAS CAC CPL Monitor daily performance metrics and optimize campaigns to meet growth targets Run A B tests for ad creatives landing pages and audience segments 3 Creative Content Coordination Work closely with the creative team to develop compelling ad copies visuals and video creatives Suggest data-backed creative improvements and new campaign angles 4 Data Analytics Reporting Track campaign performance using Google Analytics Ads Manager other analytical tools Build weekly monthly performance reports highlighting insights wins and improvements Analyze customer behavior traffic patterns and conversion journeys 5 Market Competitor Research Study competitor activities and industry benchmarks Stay updated with the latest platform trends policies and algorithm changes Required Skills Expertise 4-5 years of hands-on experience in Meta Ads Google Ads mandatory Strong understanding of performance marketing metrics ROAS CTR CPC etc Experience managing budgets ranging from mid to high scale Ability to manage e-commerce campaigns Shopify Website-based Robust analytical skills and proficiency in Excel Sheets Knowledge of Google Analytics Tag Manager Pixel setup tracking tools Preferred Experience Prior experience working with Ayurveda FMCG health wellness or D2C brands Understanding of consumer behavior for natural health product categories Experience with marketplace ads Amazon Flipkart is a bonus Personality Fit Growth-oriented and data-driven mindset Strong ownership accountability and ability to work in fast-paced environments Creative thinker with problem-solving ability Job Types Full-time Permanent Pay 35 000 00 - 45 000 00 per month Work Location In person