Organisational Overview Yanolja Cloud Solution Pvt Ltd YCS is a global end-to-end hospitality technology provider specialising in solutions for small and medium-sized accommodation businesses With more than 500 team members and 20 years of experience YCS currently serves 40 000 customers across 170 countries offering 50 supported languages and 24 7 global support We have local teams in 15 countries including India Thailand Indonesia the Philippines Sri Lanka South Africa Tanzania Uganda the USA Mexico and more Role Summary We are seeking a Head of Content Marketing to lead the global content function at YCS This role will be responsible for building and executing a powerful content strategy that strengthens brand authority supports lead generation enhances product understanding and positions YCS as a global leader in hospitality technology This position demands someone who thinks strategically writes exceptionally well leads with creativity and speed and owns content performance end-to-end If you are looking for a traditional content manager role this position is not for you We need a content leader and strategist not an executor alone The role reports to the Marketing Head and requires strong collaboration with Sales Product Design Digital Marketing and the Yanolja Global Marketing Team Key ResponsibilitiesContent Strategy LeadershipDevelop and lead the global content marketing strategy covering APAC EMEA NORAM Build a strong storytelling framework that aligns with YCS s brand positioning value proposition and business goals Lead and mentor a high-performing content team writers designers agencies partners Maintain a deep understanding of hospitality tech trends buyer behaviour and SaaS market dynamics Content Creation Editorial ExcellenceOversee creation of long-form and short-form content including Blogs articles whitepapers and ebooks Case studies customer success stories Product brochures decks sales enablement materials Website content landing pages microsites Scripts for Whatsapp videos webinars and events Email sequences lifecycle content Ensure exceptional quality accuracy and brand consistency across all content Create content guidelines tone-of-voice frameworks and editorial processes Demand Revenue Driven ContentBuild content that directly supports lead generation sales acceleration product adoption Brand s key messaging Work closely with Digital Marketing to develop SEO-driven content keyword strategies pillar pages and high-intent content funnels Collaborate with Sales Product teams to craft content that addresses buyer pain points and product differentiators Track content performance engagement conversion and attribution metrics Brand Global PositioningStrengthen YCS s global visibility through thought leadership content industry insights and category-defining narratives Create regionally relevant content tailored for APAC EMEA NORAM markets Collaborate with the global marketing team of Yanolja Group for brand alignment and shared content initiatives Operational ExcellenceBuild and manage global content calendars workflows and publication plans Manage content budgets freelancers agencies and external partners Ensure content SEO best practices and optimise existing content for improved performance Own the end-to-end delivery of content campaigns from ideation to execution Key Competencies Content Leadership 6-12 years of experience leading content marketing functions ideally in SaaS B2B Business or hospitality tech Strategic Thinking Ability to translate business objectives into impactful content programs Exceptional Writing Strong command over storytelling messaging and long-form content creation SEO Digital Fluency Deep understanding of SEO keyword strategy content performance metrics and analytics tools Cross-Functional Collaboration Ability to work closely with Product Sales Design Digital Marketing and external partners Analytical Skills Skilled in measuring content impact using analytics tools GA4 HubSpot Semrush Ahrefs Power BI Tableau Leadership Experience managing writers content creators or agencies ability to inspire and drive output Creativity Innovation Proven ability to craft unique narratives and bring fresh compelling ideas to the table Ownership A doer leader mindset Someone who builds and scales not just manages Requirements Bachelor s Master s degree in Marketing Communications or related field 5 years of experience in content marketing with at least 3 years in a senior leadership role Experience in hospitality tech SaaS or B2B enterprise business Proven track record of creating high-impact content that drives leads engagement and brand growth Experience working with global teams and creating region-specific content Strong understanding of marketing metrics such as MRR ARR CAC LTV ARPA and how content influences them Proficient with content tools and platforms like HubSpot Notion Semrush Ahrefs Canva Figma WordPress etc Ability to work in a quick-paced deadline-driven remote-first environment

📌 Head Of Content Marketing (India)
🏢 Important Business
📍 India