We are seeking a Marketing Cloud Strategist with strong business analysis and healthcare domain experience to support campaign planning and execution This role focuses on understanding business needs patient engagement journeys and healthcare marketing compliance and then translating them into actionable requirements for the SFMC development team Key Responsibilities Work closely with business stakeholders to gather and document requirements for healthcare marketing campaigns Design patient and HCP Healthcare Professional journeys across email SMS and other digital channels Define segmentation targeting and personalization strategies aligned with brand objectives Ensure all campaigns meet healthcare regulatory and compliance standards HIPAA GDPR local guidelines Translate business needs into functional specifications for the SFMC technical team Analyze campaign outcomes and provide insights reports and optimization recommendations Act as the bridge between marketing medical compliance and technology teams Stay updated on healthcare marketing trends and digital engagement best practices Requirements 5-8 years of experience in digital marketing strategy business analysis or CRM roles Strong background in healthcare or pharmaceutical marketing Experience with customer patient journey mapping and lifecycle marketing Familiarity with Salesforce Marketing Cloud functional level - no coding required Excellent stakeholder management and communication skills Strong analytical mindset with ability to interpret campaign data and KPIs Prior experience in regulatory-compliant healthcare campaigns is a big plus Job Types Full-time Permanent Pay 500 000 00 - 800 000 00 per year Perks Paid sick time Provident Fund Work Location In person

📌 Marketing Business Analyst (sfmc Peferred) (Maharashtra)
🏢 Vistaar Digital Communications
📍 Maharashtra