Overview The Customer Marketing team develops the channel strategy across the buyer s journey to enable execution of campaigns against key objectives and business goals Labcorp is seeking a Customer Marketing Manager to drive campaigns across the Providers journey for Labcorp s Oncology business This key role will serve as the audience and channel expert maximizing reach into the target audience to deliver on campaign targets The successful candidate will focus on orchestrating the execution of our integrated marketing programs assist in directing our agency relationship and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs Roles and Responsibilities Design execute and optimize campaign plans that deliver on business objectives and ensure reach into target audience and continued nurture and qualification of leads Key responsibilities include Orchestrate delivery of campaign plans to ensure alignment with marketing plan Manage campaign and annual marketing plan calendar timelines Lead tactic sequencing and prioritization project management Guide content strategy and messaging architecture across all marketing channels media web email sales events etc Manage audience marketing budget spend media agencies creative etc appropriately by aligning tactical plans with P S leadership s strategic priorities Aggregate and analyze campaign performance data and report on key performance indicators KPIs and insights to drive optimization and maximize campaign effectiveness Manage third party vendors or in-house channel partners to execute on campaign plan asset development and delivery Collaborate with the Product Management and Product Marketing team to understand business goals and strategies market sizing and product positioning Lead recurring meeting cadence with Product Marketing and other key stakeholders to ensure timely and on-target execution of campaigns Work across organizational structures within and beyond the marketing team partnering with Sales Medical Affairs Science and operations to enable on-time and on target delivery Apply journey-development strategies in partnership with Product Management Product Marketing Science and Technology Medical Affairs and Clinical Directors to target the right message to the right person at the right time Enable delivery of the brand experience voice and visuals across all marketing channels Requirements 10 years Marketing experience mandatory within healthcare pharma industry Experience in biopharmaceutical segment is desired Bachelor s degree in science Proven results with marketing program strategy planning development and implementation through multi-channel approaches digital social print email webinar and face-to-face events etc Knowledge of account-based marketing ABM Deep expertise in channel strategy and channel optimization Robust understanding of the target audience and the customer journey to enable strategic campaign design Deep expertise in marketing automation especially Eloqua and working knowledge of customer relationship manager CRM databases are a must Strong understanding of the digital marketing technology landscape Artificial Intelligence plastforms and best practices desirable Strong communication copywriting and editing skills needed Proven results with marketing program strategy planning development and implementation through omni-channel approaches digital social print email webinar and face-to-face events etc Working knowledge of account-based marketing ABM deep expertise in channel strategy and robust understanding of the target audience and the customer journey to enable strategic campaign design Deep expertise in marketing automation a must Highly organized with strong project management and data analysis skills Effective communicator Able to work through a highly matrixed organization Open to working across time zones Labcorp is proud to be an Equal Prospect Employer Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind We make employment decisions based on the needs of our business and the qualifications and merit of the individual Qualified applicants will receive consideration for employment without regard to race religion color national origin sex including pregnancy childbirth or related medical conditions family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs or needs an accommodation please visit our accessibility site or 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