Job description Air Travel Digital Marketing Expert About Optiontown We are a leading travel e-commerce company disrupting aviation with innovation flight subscription and ancillary products Our company grew out of MIT back in 2003 and we are committed to providing seamless travel experiences while prioritizing customer satisfaction innovation and sustainability As we continue to grow and expand our digital footprint we are seeking a seasoned Digital Marketing Manager with extensive experience in the airline industry to drive our online marketing strategy and execution AS THE DIGITAL MARKETING MANAGER YOU WILL BECOME PART OF A CORE TEAM THAT LL TAKE OPTIONTOWN TO A SUCCESSFUL IPO WITHIN NEXT 4 YEARS AND JOIN THE LIST OF MILLIONAIRES Job Overview We are looking for a results-oriented and dynamic Digital Marketing Expert with 8-10 years of experience specifically within the airline or travel industry This role will be responsible for managing and optimizing our digital marketing campaigns leveraging advanced data insights to enhance customer engagement and ensuring that all digital touch points align with our overall marketing objectives and business goals Key Responsibilities 1 Strategy Development Execution a Develop and implement comprehensive digital marketing strategies tailored to the airline industry focusing on customer acquisition engagement and retention across multiple channels search engines social media email content etc b Optimize marketing campaigns to maximize ROI leveraging data analytics A B testing and conversion rate optimization techniques c Lead the strategic planning and execution of digital media initiatives ensuring alignment with brand guidelines and business objectives 2 Campaign Management Optimization a Oversee paid media campaigns PPC display ads social media ads programmatic buying to drive traffic bookings and brand visibility b Track and analyze key performance indicators KPIs and digital metrics CPC CPL CPA ROAS to monitor campaign effectiveness and identify areas for improvement c Utilize advanced SEO SEM strategies to ensure high organic search rankings and visibility for airline offerings Customer Insights Analytics d Conduct market research to understand target audiences customer behavior and emerging digital trends in the airline industry e Use data-driven insights to refine digital marketing strategies personalize messaging and optimize user experience across digital platforms f Collaborate with the analytics team to report on campaign performance customer behavior and emerging digital trends presenting actionable insights to senior leadership 3 Content Social Media Management a Develop engaging high-quality content that resonates with customers increases engagement and aligns with seasonal travel trends and promotions b Manage social media presence across platforms Facebook Instagram Twitter LinkedIn TikTok etc to build community promote offers and enhance customer interaction c Collaborate with creative teams to develop compelling visual and written content for digital campaigns 4 Partnership Vendor Management a Work with third-party agencies vendors and technology partners to enhance digital marketing performance improve media buying and integrate new marketing tools b Negotiate contracts and manage relationships with external service providers ad agencies influencers technology providers etc 5 Brand Reputation Management a Ensure consistent brand messaging across all digital channels while adhering to brand guidelines b Monitor and manage online reviews and customer feedback to enhance brand reputation and customer loyalty 6 Team Leadership Collaboration a Mentor and guide junior digital marketing team members fostering a collaborative and results-driven team environment b Work closely with cross-functional teams including product sales customer service and IT to align digital marketing efforts with broader business initiatives Qualifications Bachelor s or Master s degree in Marketing Digital Marketing Business or related field 4-6 years of hands-on experience in digital marketing with a robust background in the airline or travel industry Proven experience managing large-scale paid media campaigns SEO SEM and social media marketing Expertise in data analysis A B testing and campaign optimization techniques to drive business outcomes Strong understanding of digital analytics tools Google Analytics Google Ads Facebook Ads Manager etc and marketing automation platforms HubSpot Marketo etc Experience with CRM systems and customer journey mapping to enhance customer retention strategies Deep knowledge of travel industry trends customer behavior and competitive landscape Strong project management skills with the ability to handle multiple priorities and deadlines Excellent communication leadership and interpersonal skills Desirable Skills Experience with airline flight or packages marketing and promoting travel packages or deals Familiarity with programmatic advertising and advanced digital marketing technologies Understanding of UX UI principles and how they affect digital campaign performance Knowledge of AI-powered marketing tools and automation Why Join Optiontown Competitive salary and benefits package Opportunities for career growth in a fast-paced and innovative industry Work in a dynamic collaborative environment with passionate colleagues Be part of a company that s at the forefront of transforming the airline industry through digital innovation If you are a strategic thinker with a passion for digital marketing and a proven track record in the airline sector we would love to hear from you Job Types Full-time Permanent Fresher Pay As per industry standard Benefits Adaptable schedule Health insurance Paid sick time Schedule Day shift Experience Digital marketing 6 years Required Job Types Full-time Permanent Pay 30 000 00 - 40 000 00 per month Benefits Health insurance Paid sick time Paid time off Work Location In person

📌 Air Travel Digital Marketig Expert (New Delhi)
🏢 Optiontown Software
📍 New Delhi