About Traya Health

Traya is a science-backed hair and wellness brand solving hair loss through a holistic, three-science approach — combining dermatology, Ayurveda, and nutrition. As we scale both our digital presence and our offline clinic network, video has become one of our most powerful engines for education, trust, and discovery. We're looking for someone who lives and breathes YouTube to own and accelerate that engine. About the Role

YouTube is not just a content platform for us — it's a discovery system. This role exists to make Traya win on both of YouTube's engines: search and suggested. You'll own the strategy and execution behind videos that compound over time and videos engineered to be recommended, while extending our reach into Google results and AI-driven discovery surfaces. What You'll Do

Own YouTube growth across Traya's channel(s) — strategy, planning, packaging, and performance

Master the two engines of YouTube discovery — search and suggested — and build a content mix designed to win each

Design for the metrics that drive the algorithm: click-through rate, retention, and viewer satisfaction

Build evergreen, search-led video content that compounds, alongside content engineered for recommendations

Leverage YouTube's role in Google search results and AI-driven discovery to extend organic reach beyond the platform





Bring a strong point of view on packaging and storytelling — titles, thumbnails, hooks, and narrative structure — not just keyword optimisation

Work closely with creative, brand, and performance teams to translate insights into repeatable content playbooks

Track, analyse, and report on channel performance, turning data into sharper creative decisions What We're Looking For

Hands-on YouTube experience — you've grown a channel or run YouTube content and understand, from experience, why videos win or stall A confident grasp of YouTube SEO, packaging, and retention mechanics An understanding of how YouTube connects to broader search and AI-powered discovery

Strong creative judgment paired with genuine comfort with data An ownership mindset and comfort working across multiple accounts or channels

Comfort using AI tools to work faster — our team will help you level up Good to Have

7+ years of experience in D2C, health, wellness, or education-led content categories

Familiarity with tools like TubeBuddy, vidIQ, or YouTube Studio analytics at depth

Basic understanding of video production workflows (scripting, editing collaboration) Why Join Traya

Own a high-impact growth channel at a rapid-scaling D2C brand

Work directly with a team that treats content as a science, not a lottery

Real room to experiment, fail fast, and build playbooks from scratch

📌 Youtube Growth Head (Mumbai)
🏢 Traya
📍 Mumbai