Job Title: Store- VM

Location: [Store Location]

Department: Visual Merchandising

Reports To:

Position Overview:

As a Visual Merchandiser at Pantaloons, you will play a crucial role in creating an inspiring, fashion-forward shopping environment that drives customer engagement and increases sales. This entry-level role is designed for recent graduates eager to begin a career in retail visual merchandising. You will receive hands-on training and support as you work to improve store displays, drive sales through effective merchandising strategies, and contribute to an elevated store experience.

If you are passionate about fashion, design, and creating memorable customer experiences, this role is for you!

Key Responsibilities:

1. Deliver Financial Targets & KPI Achievement (10%)

- Assist in driving Retail NSV (Net Sales Value) and LTL (Like-to-Like) Growth for the store, focusing on achieving or exceeding targets.
- Ensure execution of FP STR (Floor Plan) and LC STR (Look Collection) as per seasonal goals.
- Monitor Hit Rate and PT Mix to meet specified targets (e.g., PT Hit Rate to 50%).
- Support execution of KPI targets: Conversion, Basket Size (BS), and specific PT mix as per the brand’s target.

2. VM Execution Standards & Fashion Quotient Enhancement (15%)

- Execution of Drops: Collaborate with the team to execute fashion drops and product discoverability initiatives with 100% adherence to guidelines, ensuring timely implementation by Friday mornings.
- Drive store visibility through impactful VM interventions, elevating store aesthetics and enhancing the customer shopping journey.
- Maintain close tracking of weekly sales, implementing necessary action based on sales feedback and performance (e.g., sales tracking and refreshment of displays).

3. Operational Excellence: Execution and Adherence to VM Guidelines (15%)

- Execute OC (On-Call) Block Rollout for PT & NPT,



ensuring 100% guideline adherence and executing tasks within defined timelines.
- Track & analyze impact of VM actions on sales and customer experience, with a goal of achieving 95% execution adherence.
- Ensure all styling & display guidelines for SILIBI (Store-in-Store Branding) and Pop Shops are executed within timelines and properly monitored.
- Maintain sales performance, aiming for 15% YoY increase in SILIBI and 10% YoY improvement in What's Hot Sales.

4. Win in Every Store: VM Execution Excellence (20%)

- Continuously improve the VMDHI (Visual Merchandising & Display Health Index) score across the store network, with the goal of improving store execution quality.
- Ensure 100% completion of display tasks as per VM guidelines with OTIF (On-Time In-Full) execution by Friday mornings.
- Collaborate closely with teams to track store performance and identify areas for improvement, driving results that align with overall store KPIs.

5. Building a Strong, Aspirational Brand through Visual Merchandising (10%)

- Contribute to GTM (Go-To-Market) strategies by supporting product displays, enhancing store ambiance, and improving customer engagement.
- Ensure the execution of fashion innovations that boost conversions and sales, providing data-driven feedback to adjust strategies.

6. VM Asset Management & Store Walk Adherence (10%)

- Ensure adherence to VM asset management processes and maintain store standards.
- Regularly perform store walks and checklist evaluations, with a focus on improving store-level processes.




- Meet minimum VMDHI score targets, striving for an average of 80% across stores, and drive improvement in the store checklist score.

7. Team & Capability Building (10%)

- Participate in the VM Academy Phase 4 Rollout, ensuring knowledge transfer and training for store teams, including VM Champs and DMs (Department Managers).
- Provide on-the-job training and mentoring for VM associates, ensuring they are equipped with the necessary skills to execute displays to the highest standard.
- Maintain a focus on safety, talent management, and digital adoption to build a stronger and more capable team.

8. VM Reporting & Feedback (10%)

- Support regular reporting and analysis of store display performance, identifying key trends, areas for improvement, and opportunities to elevate store presentation.
- Ensure timely submission of reports and adherence to performance tracking schedules.

Skills and Qualifications:

- Education: Recent graduate (preferably with a degree in Visual Merchandising, Fashion Design, Interior Design, or related fields).
- Experience: No prior retail merchandising experience required; however, any internship or relevant project experience in merchandising or design is a plus.
- Creativity: Strong visual sense and passion for fashion and design with attention to detail.
- Tech-Savvy: Familiarity with design tools is a plus.
- Customer-Focused: Robust customer orientation and an understanding of how visual merchandising impacts sales and customer behavior.
- Communication: Strong verbal and written communication skills, with the ability to collaborate across teams.
- Organizational Skills: Ability to multitask, manage time effectively, and meet deadlines under pressure.
- Adaptability: Ability to quickly adjust to changing priorities and store needs in a dynamic retail environment.

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