Position: Head of Marketing / Marketing Leader

Location: Indore (On-site)

We are hiring for a high-impact marketing leadership role with one of our esteemed clients. This role is ideal for a strategic and execution-driven marketing professional passionate about building brands, driving growth, and enabling financial literacy at scale.

Role Overview

As the Marketing Leader, you will be responsible for defining and executing a holistic marketing strategy that integrates ATL, BTL, and digital channels. You will play a critical role in shaping brand perception, accelerating customer acquisition, and driving financial education initiatives across India.

Key Responsibilities

1. Holistic Marketing Strategy

- Develop and execute a comprehensive, integrated marketing strategy across ATL (TV, radio, print), BTL (events, activations, sponsorships), and digital platforms (social, content, SEO, performance marketing).
- Ensure alignment of marketing initiatives with business growth and brand objectives.

2. Brand Building & Communication

- Define and strengthen the brand identity, ensuring consistency across all customer touchpoints.
- Lead high-impact storytelling and educational campaigns to simplify and promote stock market awareness among Indian audiences.

3. Performance Marketing & Automation

- Drive ROI-led performance marketing campaigns across search, social, programmatic, and affiliate channels.
- Leverage marketing automation tools (e.g., WebEngage or similar) to enhance customer engagement, lifecycle management, and retention strategies.
- Continuously optimize campaigns using data-driven insights and analytics.

4. Go-to-Market (GTM) Strategy





- Lead end-to-end GTM strategies for product launches and new initiatives.
- Build and manage strategic partnerships with media houses, content platforms, and PR agencies to amplify reach and visibility.

5. ATL & BTL Execution Excellence

- Oversee execution of large-scale ATL campaigns (TV commercials, radio, print) and BTL initiatives (events, seminars, workshops).
- Ensure seamless execution and maximum market penetration across channels.

6. KPI-Driven Leadership

- Own and deliver key marketing metrics including brand awareness, customer acquisition, engagement, and conversion.
- Drive measurable impact in financial literacyexpanding participation and awareness of stock market investing among Indians.

Ideal Candidate Profile

- 10+ years of progressive experience in marketing leadership roles.
- Proven track record of managing and executing end-to-end ATL, BTL, and digital marketing campaigns.
- Strong expertise in performance marketing, marketing automation, and data-driven decision-making.
- Established network within media houses and experience in strategic partnerships and collaborations.
- Demonstrated ability to build and scale brands in competitive markets.
- Passion for financial education and a strong commitment to increasing retail investor participation in India.

Why Join?

- Prospect to lead marketing for a fast-growing, high-impact business.
- Drive meaningful change by promoting financial literacy at scale.
- High ownership role with visibility and influence on business outcomes.

If youre a strategic thinker with a bias for action and a passion for building impactful brands, we’d love to connect. Share your resumes at [email protected]

📌 Vice President Marketing (Indore)
🏢 Aspire u0026 Succeed HR
📍 Indore