About the Company Mobiversite is a fast-growing tech company building mobile apps and web apps that reach millions of users globally. We’re looking for a proactive User Acquisition Manager with strong communication skills and a willingness to take ownership. Responsibilities

Lead and optimize user acquisition campaigns across Meta, Google, TikTok, and other paid channels.

Own the full funnel journey — from creative and ad messaging to landing pages and onboarding flows for mobile applications.

Build and execute growth strategies focused on scalability, profitability, and long-term user value.

Design, launch, and scale experimentation frameworks across acquisition and conversion funnels.

Own marketing analytics and performance reporting, turning campaign and product data into actionable insights.

Analyze funnel performance, user journeys, cohorts, retention, and conversion behavior to identify optimization opportunities.

Collaborate closely with Product, Creative, and Engineering teams to align growth initiatives, messaging, and post-click experiences.

Develop creative strategies and test new audiences, channels, funnels, and campaign approaches to improve acquisition performance. Requirements





Previous experience working directly on mobile app products is a must.

Previous hands-on user acquisition experience with non-gaming mobile app products is required. Candidates with exclusively mobile gaming experience will not be considered.

Hands-on experience managing and scaling paid user acquisition campaigns across multiple APAC markets, including at least one market outside India, is required.

3+ years of hands-on experience in mobile app performance marketing, growth, product marketing, or related growth-focused roles.

Strong hands-on experience managing mobile app acquisition campaigns across Meta Ads and Google Ads is required.

Experience managing TikTok Ads for international markets is highly preferred.

Deep understanding of growth metrics including CPI, CPA, ROAS, retention, LTV, attribution, and incrementality.

Strong experience with A/B testing, funnel optimization, cohort analysis, and journey analysis.

Experience working cross-functionally with Product, Creative, and Engineering teams.

Robust knowledge of GA4, Firebase, Adjust, and related analytics tools.

Professional proficiency in English.

📌 User Acquisition Manager (India)
🏢 Mobiversite
📍 India