31 Jul
|
Galderma
|
Mumbai
Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals.
Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day.
We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Key Responsibilities
1.
Asset
Ideation & Design Innovation (Primary Focus)
Conceptualize new-age retail visibility assets (FSU, WOW, SIS, shelf solutions, digital integrations if any)
Drive design-led thinking to improve in-store brand recall and shopper engagement
Work closely with agencies/fabricators to translate ideas into scalable assets
Benchmark and bring global / cross-industry best practices into execution
2.
Campaign
Conceptualization & Activation
Design trade campaigns, activation ideas, and shopper programs
Develop innovative GTM execution frameworks aligned with brand strategy
Create account-specific activation ideas for key channels (Pharmacy, Clinic, Hospitals, eB2B)
Ensure strong storytelling through in-store assets and execution
3.
Execution
Excellence & Deployment
Lead rollout of assets and campaigns across regions
Ensure uniformity, quality, and brand consistency
Monitor visibility compliance, POSM utilization, and execution standards
Conduct store audits and feedback loops for continuous improvement
- ROI & Performance Tracking
Track ROI of visibility assets and campaigns
Analyse spends efficiency and impact on sell-out
Recommend optimization and scale-up of high-performing ideas
5.
Capability
Building & Training
Train field teams on
Asset deployment standards
Visual merchandising principles
Campaign execution excellence
Build playbooks for innovative execution
- Vendor & Agency Management
Manage design agencies, fabricators, and execution partners
Ensure cost optimization, quality, and timelines
Drive innovation through vendor ecosystem
Key Deliverables
New creative asset pipeline (quarterly launches)
High-impact campaign concepts with execution toolkits
Improved in-store visibility & shopper engagement scores
Strong ROI tracking and optimization framework
Outcome / Impact
Differentiated and premium in-store brand presence
Improved trade marketing ROI
Stronger execution consistency across regions
Enhanced shopper conversion & brand recall
📌 Trade Marketing Manager - Mumbai
🏢 Galderma
📍 Mumbai