Trade Sales Manager

Regional Manager - Trade Sales

Individual Contributor Role

Consumer Products- Trade Sales

TSMs execute sales plans on the ground, working closely with distributors and retailers to drive sales.

- Business

Secondary Sales

· Achieve daily/weekly secondary targets.

· Drive DSO R&R; and other engagement programs

· Achieve monthly & Quarterly targets (DOA & WOD) of Platinum & Gold outlets.

· Ensure timely collection of payments from distributors and direct dealers.

· Visit all Platinum and gold outlets and ensure target achievement

· Placement of NPD at the right set of outlets and achieve NPD targets

Secondary Phasing

· Ensure weekly target achievement

Nex Direct Dealers

· Ensure regular billing of nex direct dealers.

- GTM Execution

GTM Execution

· Execute the network expansion plan by adding required no of distributors for a specific BU.

· Ensure primary collection of the old distributor within the timelines

Distributor Infrastructure

· Ensure distributor have required infrastructure as per the guidelines

· Ensure that Regular service of the trade by faster delivery by distributors.

- In Market execution

Process Efficiency Improvement





· Improve market service speed and execution quality.

Driving Productivity

· Maximize sales calls and coverage efficiency in the territory.

Driving Weighted & Numeric Distribution:

· Expand retailer base and improve stock placement at outlets.

Market Working

· Ensure DSO Availability, Market working and servicing to top outlets personally

Scheme Optimization & Loyalty Management:

· Timely Communication of schemes in trade and monitor their effectiveness.

· ISP management: Ensure target achievement of ISP outlets.

Market Activities

· Executing market engagement activities and deployment of BTL elements, RBP program

Market Intelligence

· Collect feedback from retailers and competitors to share with RSMs.

- After Sales

After Sales Service

· Address retailer complaints and ensure service quality.

Graduation (any)

· 3-5 years of experience in B2C sales preferably from FMCD /FMCG/ consumer durables industry and Geographical exposure of the region.

· Must have experience in sales & marketing experience.

📌 Territory Sales Manager-koraput
🏢 Sri Aurobindo Society Rupantar
📍 Koraput