Role & responsibilities

GEO and AI Search Strategy

- Define and execute Cvents Generative Engine Optimization (GEO) strategy across AI search platforms, answer engines, and conversational search experiences
- Identify opportunities to increase brand visibility, citation frequency, answer inclusion, and recommendation presence across AI-driven discovery environments
- Develop frameworks for optimizing content to perform well in LLM retrieval, summarization, and citation workflows
- Monitor changes in AI search behavior, answer engine interfaces, and the search ecosystem, and translate them into actionable recommendations

Organic Search and Content Optimization

- Partner with content, product marketing, web, and SEO teams to optimize priority pages and content clusters for both traditional SEO and AI search visibility
- Build optimization briefs for landing pages, blog content, comparison pages, glossary pages, FAQs, and thought-leadership assets
- Improve content structure, semantic coverage, entity clarity, internal linking, and source worthiness to support stronger indexing and citation potential
- Recommend content formats and templates designed for answer extraction, snippet capture, and AI-generated result inclusion

Technical and Analytical Execution

- Audit websites and content ecosystems for crawlability, indexation, structured data, page experience, and technical signals that impact search and AI discoverability
- Work with web and development teams to strengthen schema markup, content hierarchy, metadata, canonicalization, and content accessibility
- Evaluate how technical SEO, site architecture, and content delivery influence visibility across search engines and AI interfaces
- Use data from search platforms, analytics tools, and third-party visibility tools to identify performance trends and optimization priorities

Preferred candidate profile





- 6 -10 years of experience in SEO, GEO, organic growth, content strategy, or digital marketing, with hands-on ownership of search performance
- Strong understanding of on-page SEO, technical SEO, content optimization, internal linking, structured data, search intent, and site architecture
- Working knowledge of AI search, generative search experiences, answer engines, and how LLMs retrieve, synthesize, and cite content
- Experience translating search, content, and visibility data into optimization strategies that improve discoverability and business outcomes
- Familiarity with tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, Semrush, and AI visibility tools such as Profound, Peec, Otterly, or similar
- Strong analytical mindset, with the ability to identify trends, uncover opportunities, and prioritize recommendations
- Excellent written and verbal communication skills, with the ability to explain complex search concepts to non-technical stakeholders
- Experience working on B2B SaaS, enterprise technology, or high-scale content programs
- Familiarity with entity SEO, topical authority development, digital PR, citation-building strategies, and measuring impact beyond last-click metrics
- Working knowledge of HTML, CSS, JavaScript, and modern CMS environments
- Hands-on experience using AI assistants and answer engines such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews to assess how brands are surfaced, cited, and recommended
- Experience evaluating LLM outputs for answer accuracy, citation presence, and brand gaps, with sound judgment on responsible AI use and human review
- Experience building explicit reporting and presenting performance insights to stakeholders to drive alignment and decision-making
- Experience showcasing GEO reporting, including citation visibility, answer inclusion, and AI search performance trends, to stakeholder

📌 TEAM LEAD, GEO (SEO & AI Search) (Gurugram)
🏢 Cvent
📍 Gurugram